You know that keeping up with the latest trends, strategies, and industry news is essential to success in the ever-evolving world of digital signage.
AIScreen’s compilation of the best digital signage news solutions of 2023 was not just informative but transformative, enhancing viewer retention by 65% with curated, dynamic content that turned passive viewing into an active, informative experience.
A recent survey report found that 60% of enterprises without digital signage in their stores plan to invest in the technology within the next two years, indicating a steady rise in the adoption of digital signage.
So, if you haven’t implemented digital signage in your organization yet, it’s time to get up to speed.
AIScreen can help you curate digital signage content, from real-time news broadcast and weather feed to internal communications and announcements.
It’s the only cloud-based software you need for managing your digital screens.
Contact us today for a complete software and hardware installation!
Just a heads up, let’s explore the top 10 data sources to integrate into your digital signage.
Top 10 Best Digital Signage Content
Whether you’re looking to promote your business or communicate important information, these content ideas will help you stand out and make an impact.
So, let’s dive in and explore the best instagram digital signage content out there!
1. Current News and Events
In a world where information is available, staying on top of the latest news and events has never been more accessible.
Thanks to digital signage, you can make your clients stay informed about everything happening around local, national, or global while they wait in your store, office, or establishment.
From breaking news alerts to live streaming coverage of major events, this type of content has the power to capture and hold the attention of audiences like few others can.
AIScreen has a Live News app where you can share live feeds on your digital signage in the workplace from popular channels!
2. Weather Forecasts
Weather feeds in RSS weather feeds digital signage provide real-time weather updates and forecasts, displaying current conditions, temperature, humidity, and other weather-related information on the digital screen.
This type of content is particularly useful for businesses and organizations that rely on weather conditions, such as airports.
It allows them to make informed decisions based on the latest weather information, ensuring that they can take the necessary steps to prepare for any weather-related disruptions.
At AIScreen, we have a weather app where you can customize weather feeds and manage up to 3 locations in a single screen.
3. User Generated Content
User Generated Content (UGC) is an increasingly popular form of digital signage material that is created by customers, visitors, or employees.
- Restaurants display customer photos of meals on screens using hashtags.
- Retailers showcase social media posts from customers about in-store experiences or product reviews.
- Sports teams display fan-generated content on stadium screens, such as photos or videos.
- Hotels show guests photos of travels or experiences on lobby screens.
- Universities showcase student-generated content, such as photos or videos of events, and on-campus screens.
- Museums display visitor-generated content on museum screens, such as photos or videos of exhibits.
4. Social Media Display
Social Media digital signage involves displaying real-time social media content on digital screens to engage and interact with customers or visitors.
Brands can showcase their social media channels, posts, and feeds on screens in-store or at events to encourage followers and drive engagement.
Here are the Top 9 Social Media Digital Signage:
- Live Social Media Feeds
- Hashtag Campaigns
- Social Media Contests
- Customer Reviews And Testimonials
- Product Showcases
- Event Promotions
- Employee Spotlights
- Social Media Influencer Partnerships
- Social Media Trends
One popular platform for these strategies is Instagram, which allows businesses to harness its visual appeal and extensive user base for effective digital signage campaigns.
5. Calendars and Schedules
Digital signage can display your company’s future meeting schedules, event calendars, and daily schedules to improve productivity, reduce stress, and improve overall satisfaction.
By displaying this information on digital screens, businesses, and organizations can keep employees, customers, and visitors informed and organized.
6. Financial System or Sales Dashboard
This data-driven display solution allows businesses to monitor their real-time financial or sales performance. It can display key performance indicators (KPIs), metrics, and other important data on organizational screens.
It can include sales figures, revenue targets, production levels, and other relevant data for businesses to identify areas of success and opportunity and areas that may require improvement.
This type of digital signage is often used in sales and marketing departments and financial institutions to help improve business performance and increase profitability.
7. Wayfinding Directories
With interactive maps and directions displayed on digital signage throughout the facility, you’ll never have to ask for directions again.
Businesses and organizations can use this technology to provide visitors with a seamless, stress-free experience. No more wandering aimlessly, feeling lost and frustrated.
Plus, since you’re able to customize the wayfinding directories, organizations can showcase their branding and provide a personalized touch to the navigation experience.
So, digital wayfinding directories are your new best friend, whether you’re navigating a hospital, university campus, or shopping center.
8. Retail Ads or Promotions
These digital signs are a powerful advertising tool that allows businesses to promote their products and services to customers in-store or in public places.
This type of digital signage can display high-definition ads, images and animations that capture customers’ attention and encourage them to purchase.
It’s commonly used in retail stores, shopping malls, and public spaces like airports and train stations.
9. IoT Devices
With the ability to integrate a wide range of cameras, sensors, and RFID tag devices, businesses can collect and analyze real-time data to display customized and relevant content in public venues like airports, sports arenas, and conference spaces.
For example, a smart city can use IoT Devices digital signage to display information on traffic congestion, public transportation schedules, and weather updates.
In healthcare, hospitals can use IoT Devices digital signage to display wait times, patient room status, and medication reminders.
10. Company Announcements & Internal Communications
With this type of digital signage, you can communicate important updates, safety protocols, and even birthday shoutouts to your team in real time.
No more awkward conversations or missed memos!
Plus, it’s super easy to manage and update so that you can focus on more important things in your business.
10 posts you can feature on the company wall:
- Employee recognition and achievements
- Company updates
- Safety reminders and protocols
- Reminders for upcoming events or meetings
- Job postings and career opportunities
- Employee spotlights or interviews
- Training or educational opportunities
- Motivational quotes or messages to boost morale
What Are The 5 Benefits of Digital Signage?
1. Increased engagement
By displaying relevant information in real-time, businesses can create a more engaging and interactive experience for their customers amidst the constant distractions of today’s world.
2. Improved customer experience
Businesses can display relevant information from directions and schedules to menus and promotions to enhance customer experience. With digital signage, businesses can improve the overall shopping or dining experience by providing the right information at the right time.
3. Higher sales conversions
Digital signage boosts sales by highlighting products that create a sense of urgency and encourage customers to act. With eye-catching visuals and strategic messaging, businesses can increase sales conversions and drive revenue.
4. Easier content management
Digital signage simplifies content management by enabling real-time updates from a central location with an easy-to-use interface, streamlining marketing efforts and saving time.
5. Better targeting and personalization
With digital signage, the content can be tailored to specific audiences or locations, allowing for greater personalization and more effective targeting.
Contact AIScreen Digital Signage Today
Traditional forms of advertising are no longer enough, and companies must adapt to the changing landscape. One of the most effective ways to do this is through the use of digital signage.
Digital signage is a platform that can help you increase engagement, improve customer experience, and streamline internal communications in your business.
Whether you’re a small business owner or part of a large corporation, there’s surely a digital signage solution that can work for you. So, don’t get left behind.
Good thing that the AIScreen content management system allows you to explore the right strategy and approach to using digital signage to help you stand out in a crowded marketplace and build strong relationships with your customers and employees.
Additionally, our cloud-based software offers a wide range of apps and templates.
So, if you’re ready to invest in digital signage displays, contact us today for the complete software and hardware installation!