As we bid farewell to 2022 and its lingering uncertainties, we gaze toward the digital signage trends 2023, a year brimming with promise and renewed optimism.
The rapid evolution of the digital signage market offers invaluable insights to help businesses adapt their strategies and seize emerging opportunities.
According to a report by MarketsandMarkets, the global digital signage market size is expected to grow from $16.6 billion in 2021 to $27.8 billion by 2026 at a compound annual growth rate (CAGR) of 10.9%.
In this article, we’ll explore the trends shaping the industry growth in the coming year, together with AIScreen, a revolutionary platform poised to transform how we engage with digital signage.
So, fasten your seatbelts and prepare for an exciting journey into the future of digital displays.
How Do We Evaluate the Digital Signage Trends for 2023?
At AIScreen, we’re all about digital signage, and let me tell you, 2023 is going to be a wild ride for the industry.
The digital signage industry is constantly evolving, and as such, staying informed of the latest trends is crucial for businesses seeking to remain competitive.
This year, we have had the opportunity to attend several industry events, including Infocomm, DSE, and eTail Connect, where we had insightful conversations with leading experts and peers in the field.
By synthesizing this wealth of knowledge, we present to you the top digital signage trends to watch for in 2023. Get ready to be informed and inspired by the latest advances and innovations in the field of digital signage.
Cloud Takes the Central Stage
Even though it’s 2023, we still see much digital signage that relies solely on hardware. But don’t worry; cloud-based software is rising and not going anywhere. So let’s talk about the digital signage trends that have got the industry buzzing this year.
Flexibility’s the name of the game, and it’s no surprise that interconnectivity and interactivity are stealin’ the show. If not for COVID, businesses worldwide would’ve not learned the hard way that being flexible in content delivery is the key to long-term success.
So, how’s cloud-based digital signage saving the day?
Well, it frees us from those pesky hardware headaches, for starters. With cloud power growing stronger daily, it’s like we’ve got a digital signage superhero on our side.
So, as we dive into the future of digital signage, keep an eye out for interactive digital signage displays and cloud-based solutions. They’re game-changers, for sure.
And remember, the more flexible your digital signage technology, the better off you’ll be. That’s the trend, and we’re stickin’ to it.
Metaverse Finally Gets Real (or Not), but Screens Win in Any Case
Do you remember how we used to talk about the metaverse all the time? Mark Zuckerberg and Meta poured billions into making it a reality, but COVID had other plans, and the world went really online for safety and convenience instead.
But don’t count the metaverse out just yet! It’s still on the agenda, with Meta and others working like mad to bring it to life. Goofy avatars, virtual real estate valued in the millions, and Zuck’s billions keep the metaverse dream alive.
So, what’s in store for 2023? It could be a make-or-break year for the metaverse, and since we’re chattin’ about digital signage trends, you might wonder why we should care.
Well, screens are the bridge, the gateway into the metaverse. They have the power to serve as access points to virtual reality, and savvy businesses are already taking advantage of it.
The more successful the metaverse becomes, the more significant the role of screens and digital signage in transporting us to that virtual world.
So, even though the virtual reality scene hasn’t changed much since our 2022 predictions, it’s still a potential game-changer for the digital signage market. Keep your eyes peeled, and let’s see what the future holds.
Security, Security
2023 is set to be an exciting year for the digital signage industry. As businesses evolve, so do the trends, with interactive digital signage, digital screens, and digital screens leading the charge. Retail stores are also jumping on board, recognizing the benefits of digital signage ahead of their competitors.
But as more businesses integrate new technologies into their displays, one thing that cannot be overlooked is security. The events of 2022 have highlighted this importance, with many companies learning the hard way that cybersecurity should never be ignored.
This is where AIScreen comes in. As a leading provider of digital signage solutions, we constantly monitor the state of cybersecurity and ensure our users have access to the most secure application possible.
With technological advances such as artificial intelligence and touch screens, security will only become more important in the future.
The Steady Growth of the Digital Signage Industry
You know what they say, once you go digital, you never go back. In 2023, the digital sign industry is only set to grow bigger and better. It’s not just a one-year fad – we’re talking steady, long-term growth projected to hit a whopping USD 45.33 billion by 2030.
But it’s no surprise, really. In a world where the internet, social media, e-commerce, and the Internet of Things reign supreme, digital signs are a no-brainer for businesses. They’re easy to adapt, the software constantly evolves according to market needs, and the screens themselves get better every year. It’s just simple logic, folks.
The best part? It’s fantastic news for everyone involved. From the users who get access to relevant information in public spaces to the businesses who get more exposure and engagement with their customers, the digital signage market is a win-win for all.
Here are other things that are driving its growth:
Interactive digital signage, QR codes, and mobile device connection are just some of the interactive signage solutions that are increasing the current market share of digital signage. And with the rise of user-generated content and video walls, the customer experience is set to get even better.
But it’s not just about the technology. Human interaction still plays a vital role in the customer experience, and businesses must remember to use digital signage to complement, not replace this interaction.
From corporate offices to retail environments to schools, digital displays can offer a more engaging learning experience for children and, at the same time, be used to display performance metrics and relevant information for employees.
So, if you’re in the market for buying decisions that will impact your business, look no further than digital signage. It’s not just a trend – it’s the future.
Our Previous List of Digital Signage Trends 2022
Let’s look back at 2022 and see the different trends happening before then.
As we embark on another exciting year, it’s the perfect time to delve into digital signage trends for 2022. In an ever-evolving market, keeping an eye on the horizon and adapting to the dynamic landscape is crucial.
So, let’s dive into the top trends we can expect in the coming year.
2022 Digital Signage Trends
The massive vaccination rollout gave us hope. Millions across the globe received their shots, with some even getting boosters. Yet, the pandemic persisted, unleashing new variants and challenging businesses and organizations worldwide once more.
In these uncertain times, digital signage content has taken on a new level of significance. Interactive content and QR codes have become the lifeblood of brick-and-mortar stores and corporate offices alike.
With personal smartphones in hand, customers expect seamless access to web content and an engaging retail experience. And businesses have risen to the occasion, integrating APIs and new technology to meet the ever-changing demands of the future digital economy.
Digital advertising and prominent social media brands have become essential partners for businesses aiming to engage their target audience on a large scale.
In retail environments, public screens equipped with the latest technology have become powerful tools for customer engagement.
As the line between the metaverse and real life continues to blur, school children and consumers alike benefit from an excellent connection to the digital world.
As a result, businesses must stay ahead of the curve and track performance metrics to adapt to this new trend.
Interactivity
As our world becomes increasingly connected through mobile devices, the digital signage market is following suit. One of the most prominent trends in 2022 is the rise of interactivity.
Whether it’s through gestures, voice, movement, or touch, businesses are competing to create captivating experiences that captivate customers.
Imagine visiting a local coffee shop with an interactive screen to showcase their menu. Customers could quickly access web content and nutritional information by scanning a QR code with their mobile devices.
This not only streamlined the ordering process but also provided an engaging experience that left a lasting impression.
Deepening Social Media Integration
The COVID-19 pandemic has pushed us further into the digital realm, with many businesses and individuals relying on social media platforms to stay connected.
As a result, in 2022, brands will emphasize promoting and integrating their social media presence and integrating it into their physical spaces.
For example, retailers might encourage customers to share their shopping experiences on social media using branded hashtags, creating a symbiotic relationship between online and offline interactions.
Smarter AI
Artificial intelligence (AI) continues to be a hot topic in digital signage trends for 2022. As machine learning algorithms become more powerful, digital signage technology becomes increasingly autonomous, leading to more effective content delivery and user experiences.
Virtual Reality in Real life
With the emergence of the metaverse, virtual reality is no longer a distant dream. As tech giants like Meta invest in the development of virtual spaces, digital signage is poised to play a significant role in this new frontier.
Imagine walking through a virtual mall guided by digital screens that help you navigate and discover new products. The possibilities are endless, and 2022 could be just the beginning.
Navigating Uncertainty of the
In a year marked by uncertainty, businesses must remain agile and adaptive. The ongoing pandemic, new coronavirus variants, and the evolving economic landscape have created unprecedented challenges for many businesses.
As a result, companies must be cautious with their budgets and prepared to pivot as circumstances change.
Rethinking Physical Spaces with Digital Signs
The pandemic has accelerated the “dehumanization” of retail, with many businesses turning to automated purchasing, self-checkout stations, and QR code ordering to minimize human contact.
In response, digital signage has increased to enhance customer experiences in these transformed spaces.
For example, a retail store might use digital screens to offer personalized product recommendations, helping customers find what they’re looking for without the need for a salesperson.
AIScreen: A Game Changer in Interactive Digital Signage
In the ever-evolving world of digital signage, AIScreen stands out as an innovative solution redefining the industry. AIScreen is an all-in-one platform designed to make digital signage more accessible, efficient, and engaging than ever before.
With its extensive range of features, AIScreen has everything businesses need to create, manage, and display compelling content that truly captivates audiences.
AIScreen boasts an intuitive drag-and-drop interface that simplifies content creation, allowing users to easily design visually stunning displays.
In addition, its cloud-based system offers seamless remote management, enabling businesses to control and update their digital signage from anywhere at any time.
Moreover, AIScreen’s comprehensive scheduling and playback features ensure that content is displayed at the right time to the right audience.
One of the standout features of AIScreen is its integration of advanced analytics, which provides businesses with valuable insights into audience engagement and content effectiveness.
These data-driven insights empower users to fine-tune their messaging and maximize the impact of their digital signage.
Conclusion
The digital signage trends 2023 promise a future marked by innovation, interactivity, and seamless integration with emerging technologies like the metaverse future. Here’s a quick rundown:
1. The Cloud Takes Center Stage: Despite being in 2023, discussions about hardware digital signage persist. Perhaps the old technology is hard to replace, but the good news is that cloud technology has taken center stage, offering a more efficient and flexible solution.
2. The Metaverse and Screens: The Metaverse remains a hot topic, with Meta and other companies working hard to bring it to life. However, regardless of its success, screens remain an essential part of our daily lives, and their importance is unlikely to diminish.
3. Cybersecurity is Key: 2022 taught many companies the hard lesson of never neglecting cybersecurity. With ongoing wars, evolving viruses, and the constant threat of data breaches, companies cannot afford to take security lightly in 2023.
4. Digital Signage Market Growth: The digital signage market has been steadily growing since 2004, projected to reach USD 5.33 billion with a 7.3% CAGR by 2000. This positive outlook is not surprising given the increasing demand for digital advertising and communication.
5. New Modes of Social Interaction: While the screens we use for social interaction may change, the desire for social integration remains constant. As such, screens will continue to play a significant role in facilitating social connections and experiences
To stay ahead of the curve and access web content quickly, businesses need a robust solution like AIScreen.
Don’t miss the opportunity to harness the power of this cutting-edge platform and provide your audience with such access to engaging, dynamic content. Explore AIScreen today and revolutionize your digital signage strategy for a brighter, more connected future.
