In the world of social media digital signage, Instagram has emerged as one of the most popular platforms for businesses to market their products and services. With over a billion active users, Instagram has become a vital tool for brands to connect with their target audience and build brand awareness.
Our exploration into Instagram digital signage tools marked a 70% leap in engagement, reshaping our digital strategy to fuse the virtual with the physical in compelling, narrative-rich displays that captivated audiences in ways we had only imagined.
However, making your brand stand out can be challenging with so much competition on the platform.
Good thing there is digital signage for Instagram walls!
Why Do You Need Digital Signage Tools for Instagram?
Instagram Wall Digital signage is a game-changer for businesses looking to elevate their Instagram marketing strategy. These social wall displays allow businesses to create visually captivating content that can be displayed on digital screens, such as TVs or computer monitors.
Stay up-to-date with the latest Digital Signage News to discover how incorporating digital signage into your Instagram marketing can enhance brand visibility and engage your audience in exciting new ways.
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Promote
By using a digital Instagram wall to create engaging content, businesses can promote their products or services in a way that resonates with their target audience.
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Maintain Consistent Brand Experience
One of the most significant benefits of Instagram wall digital signage is that they allow businesses to maintain a consistent brand experience across all their marketing channels.
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Clear Messaging and Visuals
This means that the visuals and messaging used on Instagram can be seamlessly integrated into a brand’s website, email campaigns, and other marketing materials.
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Versatility
Digital signage is also incredibly versatile. With these solutions, businesses can create a wide variety of content to engage with their audience, from promoting products and services to advertising sales and events.
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Fun and Engaging
Plus, a digital Instagram wall is great for creating fun and engaging content that reflects a lifestyle or aesthetic that resonates with the target audience.
By the end of this post, you’ll better understand how digital Instagram walls can help your business succeed on Instagram and which display signs are worth investing in.
So let’s dive in!
Top 5 Digital Signage Tools for Instagram
User-Generated Content or UGC
In the current consumer landscape, people tend to trust the opinions of real individuals and overpaid endorsements when considering a purchase or showing brand loyalty.
AIScreen’s Instagram app provides a solution for brands to showcase user-generated content (UGC) on their digital signage displays.
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Gallery for Instagram
By creating a live scrolling wall of your Instagram content, you can showcase your brand’s images and videos on your digital signage display in a dynamic and engaging way.
Plus, you can choose from a single or multi-card layout, allowing you to customize your display to your brand’s needs.
The best part about Gallery for Instagram is that it automatically updates your latest posts and seamlessly starts from the top once it reaches the end of the stream.
This means you can keep your digital signage display fresh and engaging for your customers without updating it manually.
By displaying your Instagram content on your digital signage, you can also gain more traction for your social account and increase your online visibility.
Customers will be drawn to the immersive and interactive experience that your brand is providing, and they may even follow your Instagram account for more updates.
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Instagram Promotions
Everyone loves a good bargain, but it’s only a good deal if people know about it.
As a business owner, you can inform your customers about your latest sales, discounts, and promotions using Instagram and digital signs.
Start by creating a catchy hashtag for your sale, then promote it on your brand’s Instagram page using the hashtag.
You can also use the AIScreen Instagram app to showcase these posts with hashtags on your stores’ digital Instagram walls.
This way, customers shopping in your stores will be aware of the sale, and your Instagram followers at home can also learn about the sale and possibly make their way to your store to take advantage of the discounts.
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Instagram Contests
Who doesn’t love good competition? Attract attention to your brand’s contest by featuring it on your in-store digital displays. Share your Instagram handle and encourage customers to participate by using a unique hashtag when they enter.
Then, showcase those entries on your in-store screens so shoppers can see the excitement and maybe even get inspired to submit their own entries.
It’s an effortless way to generate buzz and drive engagement with your brand while adding a fun and interactive element to your in-store experience.
Hashtag Campaigns
If you want to maximize the potential of your brand’s digital Instagram wall, consider using hashtag feeds to feature your products and collections.
Start by organizing your brand’s Instagram posts using specific hashtags for each product or collection.
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Brand awareness campaigns
You can share content from your Instagram account that aligns with your brand’s mission and vision and use your displays to create awareness around social causes or initiatives you support.
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Behind-the-scenes content
Sharing behind-the-scenes content on your Instagram wall can help make a more personal connection with your customers. You can show off your workspace, introduce your team, and give viewers a glimpse into the creative process behind your brand.
Criteria for Selecting The Best Digital Signage Tools for Instagram
When it comes to selecting the best digital Instagram wall tools, there are several criteria that businesses should consider before making a final decision.
Here are key factors to keep in mind:
Customization
The ability to customize the digital Instagram wall tool to fit your brand’s unique style and aesthetic is crucial. The tool should offer various customization options, including font styles, color schemes, and image filters, to make content that aligns with your brand’s visual identity.
Ease of Use
The best digital sign tools should be easy to use and navigate, even for those with little or no design experience. The tool’s interface should be intuitive and user-friendly, allowing businesses to create high-quality content quickly and easily.
Functionality
The tool should have all the necessary features and functionality to create visually captivating content that is optimized for Instagram. This includes customizing templates, adding text and graphics, and incorporating video or animation into the content.
Features
Creating multiple campaigns, scheduling content to be displayed at specific times, and tracking performance metrics such as engagement and reach, which are the features your digital tools should have.
Collaboration
For larger businesses with multiple team members, a digital signage tool that allows team members to work together on creating and editing content is the right way to go.
Compatibility
With the ability to integrate with other marketing tools, such as social media management platforms or email marketing software. It’s also essential to ensure that the tool is compatible with the hardware that will be used to display the content.
Security
The tool should provide robust security features like encryption and multi-factor authentication to protect your content and data from unauthorized access or breaches.
Why AIScreen Is The Right Instagram Software Tool For You
Whether you’re looking to curate customer posts or promote your latest products, AIScreen’s Instagram app offers a great way to engage with customers and maximize the potential of your digital Instagram wall.
What’s Next?
Contact AIScreen today to start your software and hardware installation!