As we move into the digital age, retailers are increasingly turning to digital signage to attract customers and improve their in-store experience. However, with so many digital signage providers in the market, choosing the right solution for your store can be overwhelming.
Our guide will help you navigate the world of digital signage, from serving customers to promoting products and making the right buying decision for your business.
We’ll also showcase examples of digital signage in action, including its impact on window shoppers and point-of-sale advertising.
So if you’re looking for the right solution to take your retail business to the next level, read on.
8 Benefits of Digital Signage Retail
1. Drive Traffic In
Retail digital signage has taken the world by storm and for good reason. Not only does it draw foot traffic into retail stores, but it also provides an opportunity for engaging customers with targeted content and increasing sales.
Statistics show that 8 out of 10 customers have entered a store because of a digital sign catching their interest. That’s a huge number of potential customers that retailershuge number of potential customers that retailers can’t afford to miss out on a huge number of potential customers.
Gone are the days when only a few stores like Hollister would use digital displays to promote their products. Now, digital signage for retail is a must-have for any store looking to stay competitive in the industry.
With the help of the right digital signage solution, like AIScreen, retailers can create an interactive experience for their customers that will leave a lasting impression.
2. Increase Purchasing Decisions
When it comes to making a purchase decision, sometimes it’s the little things that make all the difference. For example, a perfectly placed item next to the till, a sign that catches your eye, or even some relevant information can sway a customer one way or the other.
This is where digital signage for retail comes in.
Retail digital signage can increase purchasing decisions by serving up relevant information at just the right time. For example, imagine you’re in a clothing store looking at a sweater.
A digital screen next to it shows you all the information about where the material comes from, how it’s ethically sourced, and what it feels like to wear. This kind of information could be the deciding factor in whether you make the purchase or not.
But it’s not just about the information. Digital signage can also provide entertainment and engage customers in a way that static displays simply can’t. Moving images and social media presence can draw more customers in and keep them entertained longer.
Studies have shown that social media can increase purchasing decisions by up to 44%. With digital signage in retail, adding social media to your store’s displays is easy. This not only provides customers with valuable information about your products and allows them to engage with your brand on a more personal level.
3. Repurpose Social Media Content
Creating effective social media content can be a challenge for retailers. It takes time, effort, and creativity to develop engaging posts that will catch your audience’s attention.
But what if there was an easier way to get your social media content in front of your customers? That’s where digital signage comes in.
With digital signage displays, it’s easy to repurpose your social media content and get it in front of your target customers.
Using apps like Twitter search, Instagram, or a multi-channel social media dashboard, you can show a live stream of tweets or posts featuring your brand or products. This allows you to eliminate your competitors who are all online vying for your customer’s attention and places your content right under their noses in-store.
Digital signage solutions offer numerous benefits for retailers, including increasing foot traffic, drawing customers in, and promoting your products.
By repurposing your social media content on your digital screens, you can increase customer engagement and provide an immersive customer experience that draws them into your brand story.
4. Provide Entertainment
When was the last time you went shopping and thought, “Wow, this is a blast!”?
Well, for 50% of millennial men and 70% of millennial women, shopping is a form of entertainment they love sharing with their friends and family.
That’s why digital signs have become such a hit in the retail industry. They offer an obvious form of entertainment that can display everything from social media to news, videos, and dashboards.
But why stop at the obvious? Digital signage doesn’t have to be dull. You can use it to have fun with customers, jump on real-time marketing trends, and even use it for retail launches. The possibilities are endless, and when it’s easy to add content, it’s easy to test and think of new ways to entertain your customers.
5. Increase Digital Presence
In today’s retail world, having a digital presence is critical. Most retail brands recognize this and invest heavily in their online digital presence. However, what about their in-store digital presence?
This is where digital signage comes in. It’s a great way to join the digital presence happening online, through social media, and so on, and bring it into the physical environment.
Think about it: you can use your digital screens to show anything happening online: From tweets to a website, YouTube channel, or even a social media dashboard. By doing this, you’re not only increasing your digital presence but also linking it to your physical store, creating a seamless customer experience.
Don’t leave your physical store trailing behind your digital one. Make sure you invest in a digital signage system that can provide an awesome digital presence in your retail store. It’s a great way to engage your customers, promote your brand story, and increase sales.
6. Gain More Sales
Digital signage can be a powerful tool to increase sales and direct customers toward specific products or areas in your store.
By providing wayfinding information, emergency alerts, and upselling opportunities, digital signs empower customers to take control of their shopping experience. And with the ability to update signage in seconds, visual merchandising teams can stay happy and keep up with the latest trends.
Using dynamic QR codes generated with a QR code generator, digital signs can connect customers with online engagement and purchasing opportunities, providing a seamless omnichannel experience.
And with the right content strategy, engaging media-rich content can draw in more customers and increase foot traffic to your store.
Investing in digital signage software and interactive displays can provide a better experience for your customers and gain more sales without additional staff costs. It’s a win-win situation for everyone involved!
7. Make Products More Available
Digital screens are not just for advertising; they can also be used to make products more available to shoppers. By utilizing interactive digital signage, retailers can catalog their products in real-time and respond to changing consumer needs.
This can be done by displaying the availability of specific products based on the current demand or by showcasing new products to customers. By using digital menu boards, retailers can also provide customers with a clear view of their offerings, which makes the shopping experience more seamless and helps increase sales.
With digital signage, retailers can also meet customers’ needs in real-time. For example, they can switch the playlist on their media player to feature rainwear if it’s raining outside. This way, customers know what they need to grab before heading out into the rain.
Similarly, if there’s a sudden heat wave, retailers can show that they still have an abundance of summer wear available. Retailers can also use digital signage to display the number of exclusive products they have left, which creates a sense of urgency and increases demand.
8. Improve Internal Communications
Digital signage is not just for customers; it can also be an effective tool for improving internal communications with staff. But, let’s face it, how many employees read those lengthy health and safety manuals?
Digital screens provide an easier way to relay important information in key areas where employees gather, such as break rooms, staff areas, and store rooms. Instead of reading a printed leaflet or a shouty email, employees can absorb information through ambient content displayed on digital screens in a more relaxed setting.
Repetition is critical to retaining information, and digital signage provides a platform to repeat important messages. Furthermore, digital signage ensures staff members are not faced with outdated signs or notices pinned to the staff board.
They become more receptive to it when they know that they’re only served relevant and timely information. Digital signage is a win-win situation for both customers and staff members.
Top 3 Retail Digital Signage
1. Showcase Promoted Products Through Digital Sign
This product in-use digital sign showcases the comfort and quality of yoga mats, providing customers with a visual of how the product works.
- Draws customers’ attention to the product by displaying it in use
- Increases sales by demonstrating the quality and comfort of the product
- No social proof is needed since product usage is highlighted
- Promotes the product by featuring it prominently on the digital display
- Uses engaging content by showcasing a relaxing yoga practice, creating an emotional connection with the product
- Can be easily updated and managed with a content management system, like AIScreen, allowing for flexibility in product promotion.
2. Showcasing the Latest Trend with Digital Signage in Retail Stores
Digital signage is a great way to engage customers and keep them up to date with the latest products and trends.
• Eye-catching displays and dynamic content can attract customers, increasing their engagement with the store.
• Digital signage can display product information, pricing, and promotions, making it easier for customers to make a buying decision.
• Digital signage can also create a cohesive brand experience across multiple retail stores, creating a unified and recognizable presence for the brand.
• By promoting new and popular products, retailers can boost sales and increase foot traffic to the store.
3. Special Offers For Customer Engagement
One of the best retail signage displays involves showcasing a sense of urgency through special offers of advertised products.
• Draws customer attention with its bright and bold colors and typography, ensuring customers are immediately drawn in and enticed to take a closer look.
• Promotes the latest deals and discounts, providing real-time information about products, prices, and availability to increase foot traffic and drive sales.
• Uses targeted marketing to direct customers to specific products and services, enabling retailers to tailor their marketing strategies to meet the unique needs and preferences of their customers.
• Allows retailers to update their content and messaging in real-time, ensuring their messaging is always relevant, timely, and engaging.
Frequently Asked Digital Signage Retail Questions
Does digital signage increase sales?
Yes, digital signage, such as an electronic display, transparent LED displays, interactive screens, and digital kiosks, has been shown to increase sales by providing more engaging and informative content to customers.
What is signage in retail store?
Signage in a retail store refers to visual displays, such as electronic displays, interactive touch screens, smart mirrors, and media players, that promote products to customers, direct them to relevant areas of the store, and enhance the overall shopping experience.
What is digital signage for in-store marketing?
Digital signage for in-store marketing is a way to display dynamic content such as product information, promotions, and advertisements to engage customers, drive sales, and enhance their shopping experience.
Conclusion
Digital signage is a powerful tool for retailers to enhance customer engagement, increase sales, and improve brand awareness.
By using innovative solutions such as digital displays, interactive touchscreens, and smart mirrors, retailers can provide a more personalized and interactive shopping experience for customers.
With the right solution and service provider, retailers can also improve their online shopping experience, engage window shoppers, and promote any advertised product more effectively at the point of sale.
At AIScreen, we understand the importance of providing high-quality digital signage solutions to meet the unique needs of each retailer. With our expertise and customer testimonials, we’re confident that we can help retailers take their in-store marketing to the next level.
