3 min read

How Digital Signage can Reduce Perceived Wait Times

If you have a commercial space in a shopping mall, you’re probably thinking of ways to increase sales. Whether it’s retail, a food court, or a business in a shopping center, mall signage might do the trick. As Invesp found, nearly 84% of all shoppers have made an impulse buy. Additionally, 8 out of 10 of impulse buys happened in brick-and-mortar shopping stores or malls. Read on to find out the different types of mall signage and the most suitable one for your business.


1. Interior Signage

Digital signage

Firstly, a great way of attracting shoppers is installing digital signage on your storefront where there is plenty of customer traffic. That is to say, 80% of digital signage users in America see up to a 33% increase in sales.

Digital signage involves using projection, LED, or LCD digital displays to show content such as videos, graphics, and other information. For example, the different types of digital signage you can install include:

  • Digital screens poster
  • Ceiling-mounted digital signage
  • Free-standing digital advertisement display
  • Outdoor digital signage
  • Video wall

You can use your digital signage network to display:

  • Promotion opportunities like new product
  • Safety information
  • Special offers and promotions
  • Social media feeds of your Facebook, Instagram, and Twitter posts
  • Real-time information like parking hours, mall events, store experience

Interactive kiosks

Secondly, provide the self-service audience with engaging and entertaining information and content through an easy-to-use interface on a display window. For instance, its uses include:

  • Tourism
  • Retail sales
  • Share information
  • Cash or credit card bill payments
  • Help a visitor find their way in a built environment (wayfinding), for example, directions to restrooms

Lobby signs

Thirdly, welcome visitors to your business with a lobby sign, which can provide quick information about your business, for instance:

  • Lighted lobby signs
  • Acrylic wall signs

3D letter signs 

Three-dimensional letter signs are very prolific as you can use them both indoors and outdoors. For instance, create letters that pop-out and wow your audience with:

  • Mounted 3D letter signs
  • Standalone 3D signs
  • Interior business sign
  • 3D lettering on monument signs

Directory signage

Even though directory signage points visitors to the business’s physical location, you can use a unique signage design to make your establishment stand out.

ADA compliant signs

Americans with Disabilities Act (ADA) makes regulations that require you to make your signage accessible to persons with disabilities. Further, it would help if you made signs readable in areas persons with disabilities would use, such as:

  • Bathroom
  • Exits and elevators
  • Handicap parking spaces

Menu boards

Help your audience along the food purchase journey by providing menu item listings and their pricing.

Interior wall graphics and designs

Finally, install designs and graphics that showcases your sponsors or product’s branding on your walls, windows, or doors.

2. Exterior signs

Channel letters

Firstly, these are the most common type of signage, containing big letters, logos, and company names announcing a business location. As a result, they may contain color and illumination to make them stand out.

Monument lights

Secondly, monument lights usually sit separately from your business building, generally in the entrance or parking lot. Generally speaking, you mount them on brick or stone structures, which gives them the monument look.

Pylon signs

You mount these on massive posts or towerlike structures (pylons), enhancing their visibility over long distances. Since they are on display so prominently, they are a great way of announcing your business along a busy highway.

Directional and wayfinding signs

Fourthly, avoid leaving visitors feeling lost or confused by giving them a quick directional guide. Moreover, you can add branded directional signage and use them to meet ADA regulations, for instance.

Floor and sidewalk stands

Finally, sidewalk and floor stands are quick and portable signage solution for indoor and outdoor usage.

In conclusion, there are several mall signage options to choose from. For instance, indoor options include digital signage or wall graphics, while outdoor provisions include pylon and monument signs.

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