Target Implements Retail Digital Signage for Enhanced Customer Engagement
The Challenge
Target, a leading retail chain in the US, struggled with static displays that lacked interactivity and engagement. Traditional signage failed to effectively showcase promotions, events, and seasonal items, leaving customers uninformed and impeding impulse buying.
The Solution
AIScreen’s digital signage solution was implemented to showcase real-time promotions, product highlights, and interactive store maps. This dynamic, engaging storytelling approach led to higher customer engagement and increased sales.
AIScreen’s digital signage has been transformative for our store. It engages customers with real-time information, enhancing their shopping experience and boosting sales.
Lisa Carter,
Marketing Manager
Estée Lauder Increases Customer Engagement with Digital Signage
The Problem
Estée Lauder relied on printed posters and static displays, leading to high costs, low engagement, and inconsistent messaging across locations. Product launches and promotions couldn’t be communicated instantly without real-time updates, limiting marketing effectiveness and customer interaction. The brand needed a modern, dynamic solution to enhance the in-store experience.
The Solution
By implementing AIScreen’s digital signage platform, Estée Lauder introduced interactive product displays, real-time promotions, and personalized beauty content. Customers engaged with makeup tutorials and influencer campaigns, while centralized content management ensured brand consistency. Since adopting AIScreen, the brand has seen a 45% increase in customer engagement, a 30% boost in sales, and a 70% reduction in printing costs
AIScreen has revolutionized our in-store experience, making customer engagement seamless and impactful.
Estée Lauder Representative
Warby Parker Improves Customer Experience with Digital Signage
The Problem
Warby Parker, known for its innovative approach to eyewear retail, relied on traditional in-store displays and static posters to showcase products and promote sales. These static displays often led to slow updates, high printing costs, and inconsistent messaging across their multiple store locations. Customers were also missing out on key product information and promotions, as the static displays did not effectively capture attention or engage shoppers. With a growing number of physical stores and an expanding product line, Warby Parker needed a solution that would increase engagement, reduce operational costs, and ensure consistency in messaging.
The Solution
Warby Parker implemented AIScreen’s digital signage system across its stores to provide dynamic and interactive content. The digital displays allowed the brand to showcase real-time promotions, introduce new product collections, highlight customer testimonials, and enhance in-store navigation. With content that could be updated instantly, Warby Parker was able to enhance its customer experience, create a more engaging shopping environment, and ensure consistent communication across all store locations. Since adopting AIScreen, Warby Parker has seen a 40% increase in customer engagement, a 30% rise in impulse purchases, and a 50% reduction in printing costs.
AIScreen has enabled us to create a more dynamic and engaging in-store experience, which resonates well with our customers, while helping us manage costs and improve marketing efficiency.
Sarah Thompson,
Director of Retail Experience at Warby Parker
