Baker’s Drive-Thru Menu: What It Is, Benefits, and How to Set It Up

How to set up Baker’s drive-thru digital menu board to improve order accuracy, speed, and customer satisfaction. Baker’s menu boards showcase promotions and digital menus in high-traffic drive-thru lanes and effectively grab customers’ attention. A research article from QSR Magazine reveals that deploying drive-thru menus contributes 70% to total QSR sales.

This guide covers actionable 6 steps for easy setup and implementation of Baker’s drive-thru menu boards. But first, let’s understand what a Baker’s drive-thru menu board is and why it’s important.

What Is a Baker’s Drive-Thru Menu Board?

A Baker’s drive-thru menu board is a digital display used to showcase an electronic menu to vehicle-bound customers near drive-thru lanes. Digital menu boards display a diverse selection of delicious meals to customers alongside pricing information. Customers usually remain in their vehicles while placing orders through drive-thru menu boards, which adds to their convenience.

So, what do drive-thru menu boards show? Drive-thru menu boards leverage digital signage technology to display menu items, promotions, and pricing. Usually, menu content is shown as highly visual graphics, animations, and videos to increase customers’ appetites and encourage impulse purchases.

But what specifically makes drive-thru menu boards so popular? The popularity has to do with:

• mouth-watering display of menu items,
• grabbing customer attention in high-traffic areas,
• automated dayparting to show time-specific menu content, and
• weather-specific special deals on popular menu items to increase sales.

Not to mention, remote management, operational efficiency, dynamic pricing, order accuracy, and reduced wait times.

The global digital menu board market was valued at over $2.6 billion in 2022 and is projected to reach nearly $3.9 billion by 2028. Quick-service restaurants (QSRs) account for over 75% of this market, according to USSI Global.

Why is the Baker’s Drive-Thru Menu Board Important

Baker’s digital drive-thru menu board is important because QSRs deploy it to increase the discoverability of their food offerings. It could be a single screen or a network of multiple screens placed near the drive-through entrance. Generally, they’re ideal for enhancing the dining experience and upgrading the order-taking process.

Drive-through digital menu boards simplify the job of managers who can add/remove menu items in just a few clicks or update pricing in a jiffy utilizing a cloud-based signage management system powering such displays with an integrated restaurant’s point-of-sale system. Other benefits include:

• Enhanced Customer Experience: Easy readability, a stunning display of menu items, and self-service kiosks with the ability to customize dishes and add-ons, facilitate a seamless ordering process. Customers can choose meals and pay for the order right on the screen. These accelerated QSR operations enhance customer experience.
• Increased Efficiency: Restaurants serve more customers as ordering mistakes are reduced via PoS integrations that simplify inventory management. Easy-to-read digital menus promote quick meal selection. Diners can check order status on the digital signage screen, reducing perceived wait time. Language translations make menu items accessible to non-native audiences.
• Promotional Flexibility: This refers to the ability of drive-thru digital menus to change daily specials, seasonal menu items, and add-ons within a few clicks. With access to the product inventory, managers can optimize promotions to highlight high-margin items based on dayparting and inventory levels.
• Improved Sales: Digital menu boards are engaging and encourage the purchase of recommended items. This increases the average order size. Owners can access real-time customer data to boost sales by delivering highly targeted promotions. Data-driven insights deliver personalized and weather-based promotions of specific menu items to increase sales.

Restaurants adopting digital menu boards have reported sales increases ranging from 8% to 38%, depending on implementation and content strategy, according to Statista.

How to Set Up Baker’s Drive-Thru Menu Board

6 actionable steps to set up baker’s drive-thru digital menu board begins with selecting the right display to show the menu and installing drive-thru menu board software to create and deploy the content remotely from a central location. In between, you pair your screen with the software and register for a manager account. Let’s dive into discussing each step in detail:

Step 1: Choose a Suitable Baker’s Drive-Thru Display

Choose a suitable Baker’s Drive-Thru display. It refers to a display that can deliver reliable performance and withstand any weather condition, from rain, sunlight, dust, moisture, and snow. Restaurant owners find the Pedestal Series very effective for outdoor settings and offers currently 3 options:

Pedestal Series

Pedestal Series is known for its weatherproof durability and can be set up in a single, dual, and triple display format. Pedestal Series is perfect for showing highly visual menus near drive-thru locations.

• Features: LG or Samsung Full HD Displays (46″ or 55″), Integrated Speaker, Microphone, and Camera Options, Custom Kiosk Colors and Graphics, Durable, Corrosion-Resistant Metal Enclosure, Plug-and-Play Setup.

Tablet Series

Tablet Series drives sales with its onscreen ordering facility. Whether you set up one screen, or two, it’s ideal for drive-thru digital menu boards and comes in sizes like 46 in., 49 in., and 55 in.

• Features: 46-55″ Screen Size, Optional Speaker, Microphone, and Camera, Durable, Corrosion-Resistant Metal Enclosure, Plug-and-Play Setup, Customizable Kiosk Colors and Matching Branding Graphics.

Wall Series

Wall Series suits high-end quick-service restaurants and delivers stunning imagery to incite viewers’ appetites. Its Full HD display is weather-resistant and is ideal for modern drive-thrus.

• Features: Full HD Displays Single or Dual Panels 46″, 49″, or 55″ Sizes Weather-Resistant Enclosure Plug-and-Play Setup Speaker (Optional) Microphone (Optional) Camera (Optional) Custom Colors Custom Graphics 3-Year Warranty.

Display selection is critical in high-traffic drive-thru environments, and lessons from how to implement Starbucks digital menu boards show why brightness, durability, and dual-screen layouts are essential for fast customer decision-making.

Step 2: Install and Set Up Baker’s Drive-Thru Menu Software

Install and set up Baker’s drive-thru menu software that ensures you can remotely control screens and content, incorporate changes, and schedule menus for dayparting. However, ensure you’re using a digital signage-compatible display.

If it’s compatible, here’s how to install and set up Baker’s drive-thru menu software:

• Go to the “App Store” on your “Baker’s Drive-Thru TV.”
• Search for and download the “AIScreen Signage Player” app.
• Open the installed on your TV, and note the “4-digit pairing code.”

Step 3: Register in the Menu Management App

Register in the menu management app and start managing your digital menu board content. This includes integrating apps, scheduling content, and designing menu boards from any location, at any time.

Follow the below steps to register for a menu management app:

• Visit the URL login on your laptop or computer.
• Register with your name, email, and password. Sign up with Google or Facebook for fast onboarding.

Step 4: Pair Your Device with Digital Menu Software

Pair Your Device with Digital Menu Software. Pairing is done via a 4-digit pairing code. It’s the same code displayed on your drive-thru screen that you need to enter into the cloud-based user interface of your digital menu software after setting it up in Step 3.

Follow the below steps to pair your device with digital menu software:

• Log into your menu board account, and click “Add Screen.”
• Enter the “4-digit pairing code” and add “Name” to your screen.
• Select the orientation (portrait or landscape) and click “Pair” to finish the setup.

Step 5: Upload or Customize Your Baker’s Drive-Thru Menu Template

Upload or Customize Your Baker’s Drive-Thru Menu Template after pairing the device. Customizing digital menu templates is done via the content editor Canvas. This editing allows users to add high-quality images and clear descriptions of menu items, incorporating the restaurant’s brand and style for easy visibility and readability.

Here’s how to upload content:

• Go to the “Media” section in your dashboard.
• Click the “Upload” button and choose files to add from your device.

The selected files will upload instantly ready to be published on your screens or saved for future use. The choice is yours.

Here’s how to customize a Baker’s drive-thru menu template:

• Navigate to the “Canvas” in your dashboard.
• Browse over 1,500 menu templates.
• Select a template and start customizing it.
• Add images, texts, and videos & branding elements to the template.
• Save the finished design, or punish on your screens.

Step 6: Schedule Display and Launch Your Baker’s Drive-Thru Menu Board

Schedule Display and Launch Your Baker’s Drive-Thru Menu Board to adjust the menu content based on the time of day, such as breakfast, lunch, or dinner. However, preview your content before going live to ensure your menu is optimally visible and usable in drive-thru conditions. Remove errors (technical and textual) and when ready, click the 3 dots next to your menu file to publish it.

However, if you want to add a schedule, follow the below steps:

• Create and upload menu content to the playlist you want to schedule.
• Arrange menu files in the order: breakfast → lunch → dinner.
• Click the “Schedule” button and select “Create New Schedule.”
• Specify the start date, time, and duration for the scheduled playlist.
• Add screens or media players to play scheduled content.

Setting Up Baker’s Drive-Thru Menu Board Easily with AIScreen!

Setting up Baker’s drive-thru menu board is made easy with AIScreen’s robust digital signage solutions. AIScreen offers an intuitive platform for creating and managing digital menu boards with real-time updates.

Its affordable pricing ensures accessibility for businesses of all sizes, while the platform’s powerful features provide data-driven insights to deliver relevant and personalized menu offerings based on factors like stock levels, weather conditions, and seasonal events.

AIScreen’s dynamic content capabilities allow menus to capture attention and encourage impulse purchases, creating a visually appealing and engaging customer experience.

Whether you’re displaying special offers or showcasing popular items, AIScreen’s digital menu board software is scalable, making it easy to deploy across multiple screens at high-traffic locations.

70% of restaurants report that using digital menus allows for real-time updates based on factors like inventory changes or special promotions, according to MarketResearch.com.

To get started with AIScreen for Baker’s Drive-Thru menu board, book a 14-day free trial today!

FAQs

What are “Twin Kitchen Meals” at Baker’s Drive-Thru?

“Twin Kitchen Meals” at Baker’s Drive-Thru refers to a special menu combination where two dishes from two different categories (American and Mexican) are displayed simultaneously on the digital menu board. It’s Baker’s signature offering.

Can I customize my order through the drive-thru menu board?

To customize your order through a drive-thru menu board you need to integrate interactive features like touchscreen capabilities to allow customers to customize orders in real-time.

How do I choose the right screen size for my Baker’s drive-thru menu?

Choose the right screen size for a Baker’s drive-thru menu and the optimal screen size is 43-55 inches. This ensures easy readability and enough space to include more menu items. For small spaces with a usually 3 to 5 feet viewing distance, go for 32-43 inch screens. Similarly, 43-55 inch screens are perfect for medium spaces with 6-10 feet viewing distance. For a large 10+ feet viewing distance, go for at least 65+ inch screens.

How do I integrate the Baker’s drive-thru digital menu board with my POS system?

Integrating Baker’s drive-thru digital menu board with POS systems requires investing in cloud-based digital signage software. Once you log into your digital signage manager account, head over to the app store and install the PoS system Square to get started.

How do I troubleshoot issues with my Baker’s drive-thru digital menu board?

To troubleshoot issues with your Baker’s Drive-Thru digital menu board, ensure the power supply is okay, followed by a review of the screen connection with web-based digital menu board software. Similarly, check the digital signage media player to troubleshoot the system.