How to Create Digital Signage Internal Comms Calendar for Streamlining Office Communication

Internal comms calendars help an organization’s communicators keep its employees informed, engaged, and aligned. Eradicating miscommunications and filling communication gaps. Communication barriers lead to unnecessary delays and missed goals, due to which projects suffer and revenue is lost.

According to a study by Harvard Business Review, efficient internal communications improve employee engagement and yield 23% higher profits for the business.

In this article, we’ll guide you through the best calendars for internal communications that boost employee productivity.

Short Summary

• Effective communications bring consistency to workflows if organizations have a well-planned editorial calendar for internal comms.
• Internal comms tools like Google Calendar, Microsoft Outlook, and Date seamlessly integrate with digital signage to broadcast events, meetings, monthly newsletters, and editorial calendars.

What Is An Internal Comms Calendar?

An internal comms calendar is a digital calendar organizations utilize to plan schedules, events, and appointments. These tools offer a streamlined interface to track activities related to internal communications, ensuring timely and organized delivery of messages and updates to employees.

According to a 2020 Gallup study, organization’s with highly engaged workforce experience 81% lower absenteeism and 18% higher productivity.

How To Create An Internal Comms Calendar?

Creating an internal communications calendar to disseminate timely updates for quick action demands a robust strategy for efficiently managing employee workflows. Here’s our guide to help you plan editorial calendars:

Step 1: Internal Comms Goals & Objectives

Identifying internal communication goals lays a solid foundation for communication calendars. Objectives may be:

• Tracking and managing events,
• Facilitating workplace communications, or
• Aligning teams with company goals.

Step 2: Identify Communications Calendar Target Audience

Communications can be tailored for specific employees or teams if you identify your target audience. Involving stakeholders diversifies content strategy and caters to specific requirements of different channels of communications and departments.

Here’s how you can identify your audience and generate content ideas that resonate with them:

• Conduct employee town halls,
• Conduct workshops,
• Conduct surveys to gather inputs.

Step 3: Select Communication Channels For Internal Calendars

The best communication channel for internal calendars is electronic signage software. You can use it to synchronize and broadcast calendars on signage screens for maximum workplace visibility and engagement.

Other channels organizations find useful for organizing and sharing editorial calendars include emails and newsletters, besides town halls.

Each channel has unique features based on:

• Workplace use cases,
• Metrics you want to measure, and
• Last-minute updates into editorial calendars to maintain consistency.

AIScreen’s internal research shows that our clients reduced email overload by 35% by broadcasting internal comms calendar on signage screens.

Step 4: Create Internal Comms Content Plan

Internal communication content plans ensure nothing remains unscheduled. From weekly newsletters to one-time project launches, content plans ensure you’re always prepared. If you’re wondering what are the best content ideas for employee communication using digital signage?, focusing on timely, relevant topics like company performance reports, employee achievements, and team celebrations can make your messaging truly resonate.

Identifying content types and planning advance in time leaves breathing room for other materials to be incorporated into editorial calendars.

Communicate relevant information through editorial calendars by including resources, such as:

• Company performance reports,
• Employee contributions and achievements, and
• Team celebrations.

Step 5: Choose Internal Communication Calendar Tools

Internal communication tools like Google Calendar, Microsoft Outlook, and Date are valuable additions to communication strategies for organizations.

Content calendars are easy to review and monitor. And offer flexibility to:

• Accommodate quick updates into content calendars,
• Add urgent announcements, and
• Create color-coded priorities for tasks.

Best Internal Comms Calendars For Digital Signage

Internal communication calendars like Google Calendar, Microsoft Outlook, and Date have transformed how businesses create calendars for signage TVs for effective employee communications.

Content calendars can be used to plan, organize, and manage events effectively. Editorial calendars track content processes from creation to publication seamlessly.

Internal communication apps integrate seamlessly with AIScreen cloud-based signage solutions.

You can connect, synchronize, and broadcast content calendars on screens and keep staff informed about meetings, upcoming events, and appointments.

1. Microsoft Outlook Internal Communications Calendar

Outlook content calendar broadcasts visually appealing messages for internal teams. You can use it to visualize sales and other data and specify roles and responsibilities to foster collaboration. You can use it to:

• Share Agendas: Plan weekly, monthly, or yearly content calendars for business agendas and share them on screens to keep your staff updated.
• Display Content Calendars: Show dates, times, and venues for scheduled meetings when displayed on screens to boost attendance rates.
• Create Appointment Boards: Integrate Microsoft Outlook to turn your screen into a digital appointment board. Automatically reflect updated appointments on screens.

2. Google Internal Communications Content Calendar

Google Calendar streamlines communications to bridge communication gaps between department heads and the workforce. Deploy Google Calendar on screens to:

• View Editorial Calendars: Set deadlines for content to be created with editorial calendars. Broadcast editorial calendars on digital displays.
• Schedule Meetings: Organize meetings and company events. Synchronize and broadcast Google Calendar on signage screens.
• Track Events: Track upcoming communications, events, and meetings. Display content plans and processes on screens for enhanced visibility!

3. Date Employee Communications Calendar

The Date application is an effective tool for sharing appointments and managing bookings. You can choose how it looks on your workplace screens, select between landscape and portrait formats, and customize the Date calendar with your brand colors.

• Display Current Dates: Easily broadcast the Date app to the signage screenand display today’s date and time, using the Date app’s in-built customized styles and formats.
• Multi-Language Calendar: The Date app supports multiple languages. You can choose any language from English to Spanish, German to French, etc.
• Display Event Countdowns: Track deadlines efficiently with the Date app as it communicates event countdowns in real-time on signage screens.

How Internal Communication Calendars Help Businesses?

Internal comms calendars simplify how organizations organize, plan, and communicate calendars effectively across workplaces. Its benefits include:

• Well-planned Communication Calendar: Adopt best practices like how, when, and what to communicate as part of your internal communication marketing strategy.
• Centralized Calendar For Enhanced Collaboration: keep your staff aligned with your larger organizational goals through coordinated schedules.
• Detailed Schedules & Timelines: Set out detailed timelines for staff and internal teams for effective execution of content creation strategies.

Improve Your Internal Comms Calendar With AIScreen

Internal comms calendars offer innovative solutions for consistent workforce engagement and managing content resources and distribution.

Collaborate with AIScreen for engaging communications. Book a 14-day free trial to explore our signage software!