How to Streamline Corporate Communication with Digital Signage? Illustrations, Varieties, and Strategies

In today’s fast-paced business world, effective corporate communications are crucial for success. This course will delve into the realm of corporate communication, exploring various illustrations, types, and strategies to streamline corporate communications.

Our team at AIScreen conducted research that shows, 70% of employees feeling more engaged when senior leadership communicates business strategies regularly, and 50% believing a lack of transparency holds their company back, it’s evident that communication plays a significant role in organizational dynamics.

Through this course, you will learn how to improve corporate communications, foster collaboration, and build trust within your company, ultimately enhancing productivity and driving success.

Short Summary:

• The course underscores the critical role of corporate communication in modern business.
• AIScreen’s research underscores the importance of transparent and regular communication.
• It discusses internal and external communication types and strategies.
• Five key steps for planning a robust communication strategy are outlined.
• Required skills for corporate communication professionals and the significance of transparency are also covered.

What are Corporate Communications?

Corporate communication strategy are about how companies talk to people outside and inside the company.

These include customers, employees, top executives, investors, the media, government agencies, and regulators. It involves many tasks and responsibilities.

With AIScreen, we believe in providing integrated communication platforms that streamline corporate communications, making it easier for companies to connect with their stakeholders and foster collaboration within their organizations.

What are the Types of Corporate Communication?

Following are the two types of corporate communication, i.e. internal and external communications:

1. Internal Corporate Communication

When bosses talk to workers in a company, it’s called internal communications. New ways of talking, like using technology, have changed how companies talk inside. Good internal communications make the company culture better and keeps the best workers around. Some examples are:

Leadership Communication

Good leaders help employees do their best. But getting a boring email from the big boss isn’t as motivating as meeting in person or watching a video with updates. When companies push top bosses to communicate well with staff, it makes everyone feel welcome and inspired to work hard.

For example, at Accenture, new employees get a welcome video from the CEO, like Julie Sweet this year.

Crisis Communication

When COVID-19 hit, companies panicked, leading to layoffs and office closures. The marketing corporate communications team played a crucial role in deciding what to say and when.

They had plans ready to handle crises like this. For instance, Cisco has a system to instantly notify and support affected employees, managed by HR.

2. External Corporate Communication

External communication strategy is how a company talks to people outside, like customers, investors, suppliers, and the community. It’s not just about big announcements; it can be all sorts of things, like:

Social Media

Social media platforms like Facebook, Twitter, Instagram, and LinkedIn have become really popular for corporate external communication strategy. Instead of just using press releases and ads, companies now use social media because it’s cheaper and works better.

For example, if you want people to know about a new product, you can just post about it on social media where your customers are, and you’ll get lots of people interested in no time. Moreover, employee engagement digital signage can also be great. To learn more about how digital signage supports marketing efforts, see what are the benefits of digital signage for marketing communications?

Press Releases

Imagine being able to control how people see your company. With press releases, you can do just that. Here’s how: You write up news about your brand and send it to journalists you know. If they like it, they might write about it in newspapers or online, which helps people remember your brand better.

5 Steps to Planning a Solid Corporate Communications Strategy

Having a good plan is crucial for a company to talk well during tough times or changes. A successful corporate communications strategy has three main parts: planning, doing, and checking how it went. If you focus on these, you can make more money, impress people, and keep employees happy.

Here are five steps to make a great plan for your company.

1. Understand Your Target Audience

Before making content, corporate external communications team needs to decide who they want to talk to. It could be employees, customers, bosses, or investors. If you don’t pick the right people, your message won’t work well, and it wastes money. Think about things like what they’re like, how much money they have, and where they live.

Do research to understand them better. Use surveys and talk to people to get good info. Then split them into groups to see what they care about and what they want.

2. Define Your Objectives

Making a plan without knowing what you want to achieve is like guessing in the dark—it doesn’t usually succeed. When you write down what you want to do, make sure it’s clear, can be measured, is doable, makes sense, and has a deadline. We call these SMART goals.

If you want to improve how you talk to people outside your company, especially on social media, your goals should be SMART:

1. Get 200 new followers on Instagram in a month using ads and sponsored posts.

2. Make people interact more with our posts by 5% in three months to make more people know about us.

3. Make our Twitter followers three times more in four months.

After setting your goals, check if they match what your company wants to achieve in the long run. This helps you make a plan that makes sense.

3. Create Messaging that Reflects Your Brand

Sending mixed messages can make people not trust your brand, which is bad. To get loyal customers, decide on one clear message and how you talk to people. This applies to everything, like signs, newsletters, and website writing.

When you plan what to say, think about what your customers will like. You can be formal or fun, depending on what they prefer. Before you share anything, make sure everyone in your company agrees on the plan.

Good messages can make your company really successful, like Nike did with “Just Do It.” They used that message everywhere, and it helped them become a big name in sports clothes.

4. Work on Your Distribution Strategy

Sharing your content is as important, if not more, than coming up with ideas. In this step, you’ll decide where and how to share your stuff. This depends on what you’re saying and who you’re talking to.

For the public, use things like social media ads. For your own team and people inside your company, use things like newsletters and stories about how your company helped others.

Think about how often you want to talk to your audience. Make a calendar that shows what you’re posting and when. But don’t post too much, or people might get tired of seeing your stuff. Tools like Airtable, Notion, and Hubspot can help you organize all of this.

5. Track Your Results

You can’t just make a plan for talking to people and then stop. To see if your plan is working, you need to keep checking how things are going. Look at who you’re talking to, what you’re saying, and how you’re sharing it.

Make detailed reports every few months to see if your plan is working like you hoped. Use your SMART goals to see if you’re doing well. If you’re not meeting your goals, figure out what’s not working and fix it. This helps you make your plan better and get better results.

Digital Corporate Communication Strategies

Every business needs a plan for how they talk to people inside and outside the company.

To make your corporate communication strategy work well, it should match what your company wants to achieve. You want to interest partners and reach lots of customers, employees, and other people.

This needs careful planning and some good tools to help you do it right.

Here are some tools that companies use for talking inside the company. Since there are many tools for both inside and outside talking, we’ll focus on internal communication digital signage tools for now.

Video-Conferencing

Nowadays, lots of people work from home, so using video calls to talk to coworkers is really common.

Video calls are great because you can see people’s body language, just like when you’re in the same room. Plus, you can do it from anywhere.

Zoom, Skype, Google Hangouts, and Microsoft Teams are some of the most popular tools for video calls.

But sometimes, too many video calls can make people tired, which is called ‘Zoom fatigue’. Some workers like to use other ways of talking during the day, not just video calls.

Project-Oriented Transactional Communication

You don’t need to use video chat for every talk. For quick messages or chats, companies often use email or platforms like Slack.

These ways of talking can be better for people who are shy, and they’re quicker than meetings.

McKinsey says email is really common, and workers spend about 28% of their workweek dealing with it.

Some workers and bosses like to set aside specific times for talking inside the company, like checking email or messages.

Social Communication

Another way to talk inside a company is using social communication tools alongside email and video calls.

These tools are easy to use and give more options than just email or video calls.

For example, AIScreen feels like using a social network, but it’s just for people in your company. It’s a fun way to share news and keep everyone in the loop.

It’s like having a digital meeting place or a social network just for work, where you can find out what’s happening in the company and connect with others.

AIScreen is like a combination of a shared workspace, ways to recognize good work, company news, a social network, surveys, and data all in one place. If you’re interested in how it can help your business, our experts can tell you more.

At AIScreen, we offer a comprehensive social communication platform tailored for internal company use, integrating shared workspaces, employee recognition tools, news updates, social networking, surveys, and analytics to revolutionize internal communication and foster informed, connected, and motivated teams.

Corporate Communications Careers

The U.S. Bureau of Labor Statistics predicts that jobs in media and communications will grow by about 6% from 2016 to 2026, which is as fast as other jobs. This means there will be around 43,200 more jobs in this field because companies need to share information through more ways.

People who work in corporate communications often specialize in one area, like public relations or media relations. How much they get paid depends on their experience:

• For newbies: Communication Specialist ($50,789), Media Relations Specialist ($50,517), Public Relations Specialist ($46,950)
• For middle-level: Communication Manager ($63,622), Media Relations Manager ($59,543), Public Relations Manager ($65,227)
• For top-level: Communication Director ($77,828), Media Relations Director ($84,299), Public Relations Director ($85,168), Chief Communications Officer ($126,885).

Required Skills for Corporate Communications Professionals

To have a career in corporate communications, you need to have certain skills, no matter which area you pick. Some of the most important ones are:

1. Writing Skills

If you work in the communications team, you’ll probably spend a lot of time writing. You’ll write different things like emails, blogs, website pages, and social media posts. To do well in this job, you need to be good at writing, so you can explain things clearly to different types of people in different ways.

2. Presentation and Public Speaking Skills

Being good at presenting is really important now. A survey found that it’s one of the top five skills companies want when they hire people.

In jobs like external communication, you often have to talk to the public, reporters, and people in your company. You need to be able to explain your ideas well, either by talking in person or using technology like videos or webinars. Mastering these communication fundamentals enables professionals to speak like a ceo, demonstrating the strategic clarity and executive presence that commands attention and drives organizational success.

3. Communicating with Data

Companies now gather a ton of data, more than ever before. This data helps them make big decisions. Because there’s so much data, people in all kinds of jobs need to know how to use it.

Communication experts today need to be good at understanding data from different places, talking about it, and using it to tell interesting stories.

4. Research and Critical Thinking

In your job, you might have to spend a while looking for things to help you with your work. Being good at finding and checking information is really important for many communication jobs.

5. Technical Skills

New technology is changing communication, just like it’s changing other things. Some big tech trends for corporate communication are AI chatbots, AI receptionist, blockchain, virtual reality, personalized experiences, and artificial personal assistants.

These technologies are mostly powered by machine learning and AI, which might replace some jobs. To stay competitive, it’s important to learn about these new technologies and how to use them.

Common Organization Issues and How to Resolve Them

Talking to the right people in the right way can really help businesses. It can help them deal with problems, handle crises, and grow. Here are some ways good communication can make your company culture better.

Get Organized and Increase Productivity

Making your communication at work more organized helps everyone’s day go smoother. If people know when and where to expect messages from the company, they can focus on them when they need to.

Some companies use platforms like AIScreen to put all their messages in one place. This makes it easier for employees to find what they need quickly.

Make sure your messages are organized so nobody misses anything important. When your messages are organized well, people spend less time looking for stuff, and they can get more work done.

Some jobs need people to concentrate without interruptions. If workers spend a lot of time switching between tasks because they can’t find information, they’ll have less time to focus on their work.

Break Down Silos

Good communication can make it easier for different parts of your company to work together.

Research says companies that encourage working together do better – they might be up to five times more successful.

Most bosses understand that teamwork is really important – about 75% of CEOs think it’s as important as coming up with new ideas.

Create a Culture of Transparency

When leaders talk often and honestly with everyone in the company, it shows they’re being open.

Being open is really important to workers. Half of them think their company isn’t doing well because they don’t share enough information. And 70% feel more interested in their job when top bosses regularly talk about the company’s plans.

If people don’t trust each other, it can cause problems in the company. But better communication can help fix that.

Conclusion

In conclusion, effective communication is key to success in today’s fast-paced business world. By streamlining corporate communication strategies, organizations can enhance productivity, foster collaboration, and build trust among employees.

With tools like AIScreen leading the way in providing integrated communication channels, companies can break down silos, increase transparency, and ultimately drive success.

By prioritizing clear and open communication, businesses can navigate challenges, seize opportunities, and thrive in the ever-evolving landscape of corporate communications. Contact us today.