What are the Top Digital Hotel Lobby Signs for Modern Hospitality?

Hotel lobby signs are driving digital transformation in the hospitality industry. According to a Harvard Business Review study, digital technology leads to a 62% increase in customer satisfaction by making timely information accessible to guests.

At AIScreen, our post-implementation data reveals that aesthetically pleasing lobby signs increase guest engagement by 25% and reduce check-in times by 15% with kiosk digital signage. In this blog post, we’ll explore the best lobby signs for modern hospitality and how to implement them in your lobby area.

Short Summary

• Hotel lobby signs deliver wayfinding information to help guests navigate the hotel premises.
• Hoteliers benefit immensely from the ability to curate and distribute content across multiple lobby signs using digital signage software.
• High-performance displays for hotel lobbies are indispensable for modern hospitality to deliver the best guest experience.
• Hotel lobby screens support attention-grabbing motion pictures to engage and entertain guests by showing announcements, videos, news, weather, event schedules, and social media feeds.

What Are Digital Hotel Lobby Signs?

Digital hotel lobby signs are screens placed in the lobby area to display information, such as offers, wayfinding, menus, directories, and more. These signs include LED screens for welcoming guests, video walls for social media, and interactive kiosks for check-in.

Some of the most popular hotel digital signage screens include LED walls, LCD monitors, Smart TVs, flat panel displays, digital touchscreen menus, room boards, tablets, and smart kiosks.

Why Hotels Need Lobby Digital Signage?

Hotels need lobby digital signage primarily for five reasons:

1. Help guests feel comfortable by offering interactive wayfinding support.
2. Enhance lobby areas’ overall aesthetic appeal by implementing a digital makeover.
3. Attract and engage guests in style by deploying eye-catching video walls.
4. Ensure guests’ safety by broadcasting safety notes in lobby areas.
5. Increase revenue by promoting on-site facilities and loyalty programs.

For more details, learn how to set up digital hotel signage for upselling services to maximize your property’s revenue potential.

What Are The Top Digital Hotel Lobby Signs For Modern Hospitality?

Some top hotel lobby signs include wayfinding signage, self-service check-in signage, facility information signage, meeting room signage, and lobby TV signage.

Did you know?

According to the Travel Agent Central a whopping 40% of guests believe inadequate and ineffective hotel lobby signs not just result in negative customer experience but also tarnish the hotels’ brand image!

Digital Wayfinding Signs

Digital wayfinding hotel signs help guests navigate hotel buildings seamlessly while also providing a detailed, visual overview of essential locations within hotels. These signs support interactive maps. So guests can directly interact with them on-screen to find ways to reach their destination.

• Navigate hotel premises without human intervention using interactive hotel maps.
• Hotel lobby digital signage delivers an interactive wayfinding experience.
• Hoteliers can showcase digital building directories and floor plans in 3D.

Check-in Signs

Check-in signs are touchscreen-powered kiosk digital signage that speed up guest check-in processes in hotel waiting rooms. These interactive lobby signs feature all the required information to facilitate the self-service check-in process. In short,

• Touchscreen hotel signs facilitate contactless check-in,
• Guests can directly book a room via digital hotel check-in signage, and
• Efficiently provide concierge assistance to visitors.

Facility Information Signs

Facility information signs are ideal for letting visitors know about various hotel amenities such as fitness areas, sports facilities, and entertainment rooms. These signs are also leveraged to keep employees informed, boosting significantly their service quality by broadcasting content specifically designed for your staff on lobby signage screens.

• Integrate collaboration dashboards from Slack.
• Broadcast employee birthday messages.
• Highlight facilities such as fitness centers or gyms, local attractions, and more.

Meeting Room Signs

Meeting room signs in hotels share critical information regarding conferences. The flexibility to manage and update the conference room status remotely is of great advantage to hotels as it allows for effective hotel room bookings.

• Digital signs allow users to quickly see booking status, preventing scheduling conflicts.
• Clear signage allows users to show event schedules outside meeting rooms.
• Guests can identify room statuses from red and green lights, enhancing overall satisfaction.

Lobby TV Signs

Digital lobby TV signs are an integral part of today’s hotels, mounted all over the place including at the entrance, lobby, and check-in and waiting room areas. These signs offer stunning visuals to woo guests the minute they enter the building, enhancing the guest experience in style.

Studies from Digital Signage Today reveal that visual content is 94% more engaging compared to static, text-based information. That’s the reason luxury hotel signage is deployed in the lobby areas as information terminals for broadcasting:

• Eye-catching video content about local attractions for guests.
• Regional news and weather alerts to engage and inform visitors.
• Welcome messages to greet visitors into your facility.
• Digital menus to promote lunch deals and other happy hour specials.
• Guest reviews, testimonials, and comments from Google.

Learn how to create luxury hotel signage here, and see it create a more accessible space for your guests across locations!

Did you know?

According to Big Commerce, 72% of consumers feel they’re more likely to trust a business if it features positive reviews and testimonials.

How to Deploy Content to Digital Lobby Signs

To start deploying content to your digital lobby signs, follow these steps:

Step #1: Access Remote Content Management System

Go to https://manager.aiscreen.io/login on your computer and sign up for a free 14-day trial to set up your lobby signage instantly.

Step #2: Create the Content

Upload existing content for lobby signs or leverage AISceen’s template-rich Canvas to create branded content with a simple drag-and-drop interface. Add branded logos, colors, and other elements for a personalized touch.

Step #3: Deploy Content to Lobby Signage Screens

Organize lobby signage content into separate playlists based on use cases; set playlists to the schedule to show during particular hours and days. Click “set to screens” to deploy the content to the screen.

What Hardware is Needed for Setting Up Lobby Signs?

The hardware required for setting up the digital lobby signs for modern hospitality includes:

1. A Signage Display

A commercial-grade signage screen such as Sony BZ30L or BZ35L is ideal for hotel lobby signs as they’re compatible with digital signage management systems. In case, you already have a smart TV that isn’t compatible with digital signage, you may need to also invest in a media player.

2. A Media Player (Conditional)

Buying a media player is conditional upon compatibility factor (discussed above!). Amazon Fire Stick and Raspberry Piare a few cost-effective options you can try right now.

How to Connect Lobby Signs with Signage Software?

To connect lobby signs with hospitality digital signage software follow these steps:

• Download the hospitality signage app on your lobby signage TV.
• Open the app to get the pairing code and remember it.
• Visithttps://manager.aiscreen.io/login to enter the 4-digit pairing code into the hospitality signage management system.

How Does Digital Lobby Signage Improve Communication?

Digital lobby signage improves internal hotel communication broadly in three ways:

1. Simplified Content Management – Provides a user-friendly platform to create and manage customized content delivery; featuring drag-and-drop editing functionality; enhanced scheduling capability lets users schedule content advanced in time.
2. 150+ App Integration – Lobby signage integrates seamlessly with cloud-based applications such as Google Calendar, Weather, Google News, and more to deliver real-time updates. Integrate with social media sites to display live feeds.
3. Remote Management – Cloud-based lobby signage software facilitates remote and centralized management of signs from anywhere, at any time. Add users with different levels of access, so they can update the content as and when needed, even remotely.

Explore AIScreen’s Blog for Lobby Sign “How-Tos”

Visit AIScreen’s digital signage blog to explore how you can successfully implement lobby signs to modernize your hospitality digital infrastructure. For example, you can learn how to make the perfect lobby signage here.

AIScreen digital signage software is a user-friendly solution to engage guests and staff quickly. Book a 14-day trial today to explore its features for free.

FAQs

How can hoteliers utilize hotel lobby signs for real-time messaging?

Hoteliers can leverage hotel lobby signage software to design content for everyday messaging by utilizing its pre-designed template library. Utilizing it, users can create eye-catching updates in a jiffy. Automated feeds can also be set up by integrating a weather app.

How can emergency alerts be communicated through hotel lobby signs?

Users can send emergency alerts instantly by uploading content to the emergency playlists and broadcasting to screen(s) throughout hotel lobbies, meeting rooms, corridors, etc., alerting guests about the ongoing emergency and offering clear safety instructions.