What are the 9 Types of Digital Signage Corporate Communication to Elevate Your Brand Identity?

Discover how to boost your brand’s image using different forms of corporate communication. In this, you’ll explore nine types of corporate communication that can take your brand to the next level.

Our team at AIScreen conducted a research that companies with highly engaged employees can improve operating income by 19.2% over a year. With insights like this, you’ll learn how to effectively utilize written, spoken, and visual communication to connect with your audience.

From the power of social media to the impact of direct mail campaigns, this resource will equip you with the knowledge you need to elevate your brand identity and stand out in the market.

Short Summary:

• The blog explores nine types of corporate communication to enhance brand identity.
• It highlights the power of effective communication in boosting engagement and revenue.
• Examples from various industries illustrate the effectiveness of different communication channels.
• The importance of understanding the audience, choosing the right medium, and crafting the message is emphasized.
• AIScreen’s innovative solutions are positioned as tools to streamline corporate communication efforts for optimal results.

What is Corporate Communication?

Corporate communication strategies involve how companies communicate with their own employees, internal and external stakeholders.

According to Northeastern University, these include customers, employees, top executives, investors, media, government, and regulators. It’s about handling lots of different jobs to keep everyone informed and happy.

At AIScreen, we believe in revolutionizing corporate communication by providing innovative right tools and solutions to streamline communication processes and foster stronger connections within organizations.

5 Reasons Why Corporate Communications are as Powerful as Ever

1. When employees are really into their work, companies can make about 19.2% more money in a year.

2. If a brand looks the same everywhere, it can make up to 23% more money.

3. Most people stick with brands that have the same values as them.

4. Companies that are good at talking about changes are much more likely to do better than other companies.

5. Employees feel more excited about their jobs when managers keep them updated on what’s happening in the company.

Having a good plan for how a company talks to people can make a big difference. It can make more money and make everyone involved feel happier.

9 Different Types of Corporate Communications that Work Wonders

1. Annual Reports

In first type of marketing corporate communications, you might think an annual report is boring. But actually, it’s a chance to show off what your brand has done in a fun and easy-to-understand way. Let’s check out a great example from Corby, a spirit company.

Here’s why it’s so great:

1. It looks amazing. Each part of the report has cool pictures to make it interesting.

2. It’s easy to understand and tells a story, like “OWN YOUR STORY” and “NEVER STAND STILL,” which reminds you of the brand.

3. It gives you just enough information without making you feel overwhelmed.

2. Digital Signage

Digital screens in buildings are great for sharing important info with employees, teams, and visitors, like room bookings and company updates. It’s a budget-friendly way to spread your brand’s message and catch people’s attention, making it a win-win situation. Not sure where to begin? Learn how to streamline corporate communication with digital signage? to maximize its impact.

Here’s why it’s so effective:

1. People in the company care about industry news, and even customers might find it interesting.

2. Digital screens get way more attention than regular signs, so more people will see the news.

3. Big screens with pictures and text will catch the eye of everyone walking by or sitting around.

3. Mission Statement

Let’s break it down:

1. The mission statement shows how Sweet Green shares the same values as its customers, not just stating what the company believes.

2. It uses words that include everyone, showing that Sweet Green cares about both the farmers and the customers.

3. The mission is clear and strong about bringing people together, leaving no confusion about what Sweet Green stands for.

4. Face-to-Face Interactions

Think of effective corporate communication silos strategy like meeting someone from an online date. You’ve chatted online, everything seems great, but when you meet in person, it’s not the same. That’s why how a company interacts in person should match its online and written communication.

This includes video calls, which are becoming more common. According to a Forbes survey in 2009, most people believe meeting face to face builds stronger business relationships.

5. Your Website’s About Page

About pages are frequently neglected by companies, yet they offer a valuable opportunity to showcase unique brand qualities and connect with audiences, as demonstrated by Librio, a personalized children’s book company, setting an example of effective brand storytelling.

Here’s why it’s great:

1. Librio shows they really care about their customers and their kids, making it clear they’re a caring company.

2. They talk about two cool things they’re doing to help others, which shows they care about more than just selling books.

3. The writing is simple and easy to understand, so people won’t get bored reading it.

6. Company Brochure

Company brochures are like versatile tools you can use anywhere. They help introduce your company to potential customers and give a really good picture of what your company is all about.

Here’s an example from Aeon, a magazine company.

Here’s why it’s so effective:

1. It looks like it belongs to the brand, with the same colors and fonts used everywhere else.

2. A study found that people remember brand colors better than names, so using consistent colors is key.

3. The heading is brief but clear, saying they work hard and customers benefit by working smart.

7. Direct Mail

A study by CompuMail found that 73% of American consumers like getting mail from brands because they can read it whenever they want. So, direct mail is still important for effective internal communication digital signage.

Here’s an example from World Water Day, who used mail to show why water is so important.

Here’s why it’s awesome:

1. The campaign wanted to show how important water is by making the mailer readable only when underwater. It’s super creative and makes people remember their brand better.

2. The mailer’s touchable nature makes people curious and interested, helping them connect emotionally with the brand.

8. Email Blasts & Newsletters

Some companies are doing really well with newsletters as part of their communication plan.

HubSpot has some great examples. Here are some ideas to make your newsletter interesting:

• Good news about your company
• Changes that affect customers
• Company milestones or anniversaries
• Any awards your company got
• Job openings
• Monthly business updates
• Behind-the-scenes looks at your company
• A message from the CEO
• Stories about your company’s past
• Important dates to remember

And the best part is, these ideas can work for both people inside and outside the company. Just make sure to adjust how you talk depending on who you’re talking to – employees or customers.

9. Social Media

Social media is increasingly vital for brand visibility, with Investis research indicating a rise in major companies linking their websites to platforms like Twitter, exemplified by The Royal Academy’s viral tweet solely aimed at humorously engaging audiences.

Here’s why it’s so good:

1. It shows the brand has a sense of humor. It’s not trying to sell anything, just making people laugh, which makes them feel good about the company.

2. There’s not a lot of writing, just pictures, which catches people’s attention on social media.

At AIScreen, we’re dedicated to revolutionizing corporate communication through innovative solutions that prioritize user engagement and visual storytelling, empowering brands to connect authentically with their audience.

What are the Top Functions of Corporate Communications?

Corporate communication involves important tasks that help a company succeed and build its reputation. The top 10 functions include:

1. Reaching out to trade press releases to keep the brand strong.
2. Having face-to-face talks with people.
3. Choosing the right media and messages for different people.
4. Making a strong and recognizable brand image.
5. Boosting the reputation of top executives.
6. Handling communication during crises.
7. Helping with changes for both inside and outside people.
8. Keeping investors and shareholders happy.
9. Supporting the community through social responsibility.
10. Making sure employees understand and support the company’s goals.

Digital Corporate Communication Strategies

Having a corporate communication strategy is important for company’s both external communications and internal communications. It helps to make sure everyone is on the same page and gets the right information. Here are some tools companies use for internal communication:

1. Video-conferencing:

First one internal communication tool in corporate communication strategy is video-conferencing. With more people working remotely, video calls are becoming popular for talking with colleagues. Tools like Zoom, Skype, Google Hangouts, and Microsoft Teams are commonly used.

2. Messaging platforms:

Second internal communication tool in corporate communication strategy, messaging platforms. For quick messages or direct chats, companies use email or apps like Slack. These can be more convenient than meetings and save time.

3. Social communication:

Third internal communications tool in corporate communication strategy is social communication. Some companies use social network-like platforms along with email and video calls to keep everyone informed and engaged.

Tools like AIScreen act as a digital town hall, providing a space for collaboration, announcements, and employee recognition.

Building A Corporate Communication: The Holy Trinity

Creating a good corporate communication important in three main things: the audience, the way you deliver the message, and the message itself.

1. Audience

Know who you’re talking to – the people who care about your company. Understand what they want and how important they are to your company.

2. Medium

Decide how you’re going to talk to them. This could be through meetings, events, or other ways, both inside and outside your company.

3. Message

Decide what you want to say. Before you do, think about who you’re talking to and what they want to hear. Make sure your message meets their needs and keeps your company’s reputation intact.

Conclusion

In today’s dynamic business landscape, effective corporate communication are key components to building a strong brand identity and maintaining successful relationships with both internal and external stakeholders.

From annual reports to social media campaigns, each external communications channel is crucial in conveying the company’s values and vision.

With the help of leading providers like AIScreen, organizations can streamline their communication efforts and ensure alignment with their overarching business objectives. Contact us for more information.