Why Internal Company Communication is a Game Changer for Businesses

Internal business communication is a game changer for businesses because it leads to efficient employee communications. Our research team has found that poor workplace communication costs businesses $62.4 million annually in losses – according to the Society for Human Resource Management. A strong internal communication strategy can prove a game-changer for your company.

In this article, we’ll explore the best digital tools and guide you to use them for scalable internal communications solutions.

Short Summary

• Businesses accrue annual losses amounting to $62.4 million per business due to flawed internal communications – according to the SHRM report.
• Digital internal communications remove most of the hurdles in internal communications by deploying tools such as digital signage for sharing information with employees and customers.
• With digital signage, businesses can use templates for team celebrations, birthdays, quotes, etc. to broadcast visually appealing graphics on signage screens.
• App integrations such as Google Calendar, Microsoft Outlook, Weather, YouTube, Power BI, Monday.com, etc., come in handy to share all types of content, from reports to videos, on screens to engage and keep employees updated.

What Are The Best Digital Tools To Simplify Internal Communications?

The best digital tools to simplify internal company communications are digital signage internal communication templates, Google Calendar, Outlook, Instagram Gallery, Google Sheets, YouTube, Google News, and more.

It’d be a fatal common internal communication mistake if you’re not utilizing digital internal communications tools to share the company’s vision, engage employees, and keep employees informed.

Digital signage for employee communications streamlines communication across workplaces as it supports multiple app integrations, most of which are crucial for businesses in today’s digital age.

Why digital signage for internal communications? You might ask. And here’s the answer:

• Widespread Adoption: Digital signage is a widely adopted communications tool. A majority of internal communication teams plan to use it in their organization. What are the top advantages of implementing office digital signage? Digital signage motivates employees, improves productivity, and enhances engagement across various sectors of the business.
• Motivated Workforce: Hard work comes easy to employees whose contributions companies highlight through digital signage screens. The majority of such employees feel motivated to work even harder.
• Enhanced Productivity: Internal communications impact productivity. Digital signage impacts workplace communications. Therefore, it’s no wonder that employee productivity improves with the deployment of digital sign solutions.

Common internal communication tools that can be seamlessly integrated with digital signage screens companies can leverage for instant success include:

1. Digital Signage Internal Communications Templates

Digital signage internal communication templates are professionally designed for corporate and office use. Select any template, and customize it by adding your company’s logo, matching colors, and fonts.

If the focus is creatively engaging employees, then what’s indispensable for the effective internal communication strategy for corporate communications is eye-catching templates and designs to broadcast to digital screens:

• Employee Birthdays: Positive vibes emanate from workplaces when you celebrate employees’ birthdays. Use digital signage templates to broadcast birthday messages instantly.
• Emergency Alerts: During workplace fire emergencies, companies can share instant updates regarding the incident and guide employees toward safety.
• Team Celebrations: Sharing positive messages about big and small milestones achieved is key to a robust internal communication strategy.
• Company Events: Create attention-grabbing displays for upcoming business events and timings. Showcase weather and traffic information to improve employee engagement.
• Motivational Quotes: Inspire and guide employees to achieve business goals and targets by displaying motivational quotes for workplace digital signage.

2. Google & Outlook Calendars To Streamline Workplace Comms

Internal communication apps like Google Calendar and Microsoft Outlook integrate seamlessly with multiple communication channels including digital signage software.

Google and Outlook integrations help businesses efficiently broadcast important dates, events, meetings, schedules, and appointments on digital signage screens.

Google Calendar for Employee Communications

From the HR department to sales teams, employees across multiple departments find Google Calendar vital for internal communication’s purpose. With Google Calendar, you can:

• Create schedules, and synchronize and broadcast events, meetings, holidays, etc. to the screen.
• Display employees’ calendars on digital signage screens to keep everyone informed.
• Track upcoming events and commitments to minimize missed deadlines and meeting absentees.

Microsoft Outlook for Strategic Communications

Outlook encourages employees and fits perfectly in any communication scenario, from peer-to-peer communication to external communications.

With the Outlook plugin, companies can boost collaboration and employee engagement across multiple office spaces. You can use it to:

• Broadcast agenda on digital signage screen.
• Broadcast meetings calendar on digital monitor.
• Display email/message on the screen.
• Create an appointment for the digital display.
• Display a running slideshow.

3. Instagram Gallery For Two Way Company Communication

Instagram Gallery facilitates two-way communications which is crucial for a strong organizational culture. That makes internal communications important. These channels offer a safe platform for personalized communication to thrive and increase employee engagement.

One such tool is Instagram Gallery for digital signage. Communication professionals use good internal communications to showcase company initiatives and employee-generated posts to build a strong company culture.

In short, businesses can add Instagram Gallery to their digital signage software and:

• Show employee-generated posts from the Instagram Business page on the screen.
• Display posts and images from company events to boost engagement.
• Live-stream social gatherings for in-house teams.
• Automatically showcase new posts across screens and increase follower count.

4. Integrate Google Sheets Into Your Internal Communication Plan

Integrating Google Sheets with digital signage is essential for effective communications. That renders internal communications important for the success of any business.

So, how’d you create a good internal communications plan that resonates with employees and is easier to execute?

The answer lies in digital signage because it comes pre-loaded with tools that lead to higher employee retention, encourage employee participation, and ultimately, lead to business success.

One such tool is Google Sheets, which can be integrated with digital signage software to:

• Display sales data, reports, menu updates, and live schedules for teams to view on digital signage screens.
• Automatically update content across display boards by simply editing content in Google Sheets.
• Replace costly internal communication strategy with free-to-use but effective internal communications by using Google Sheets.
• Quickly show content on your screens simply by adding embed code to the Google Sheets app in your digital signage account.

5. Weather App For Internal Company Communication

Weather app for digital signage allows businesses to share real-time weather updates to keep employees informed.

You can add weather forecasts for multiple cities and choose from Fahrenheit and Celsius to display relevant weather content.

• Automatically updating weather information on your screen is a good internal comms strategy to apprise employees of outside conditions.
• Keeping track of changing weather conditions is easy with digital signage and comparing weather across different locations.
• Businesses can use zoned displays to showcase other content besides weather information and choose between portrait and landscape modes.

6. Employee Communications Through YouTube Videos

YouTube is one of the strong internal communication applications that can elevate your corporate communications.

AIScreen internal research has found that 75% of business employees prefer watching videos over texts.

Additionally, for 48% of corporate employees, the most engaging content form is video form.

So, with digital signage YouTube app, you can:

• Play YouTube on multiple screens without downloading it individually on your screens.
• Use a cloud-based remote content management system to publish video content on any digital display.
• Start broadcasting to the digital signage screen by just copying and pasting the YouTube video link.
• Mute the videos whenever necessary.

7. Power BI For Internal Business Communication

Internal business communication isn’t about quotes and celebrations only. Reports and visual data are the backbone of any internal communication strategy.

Power BI app in digital signage software is the most useful internal communications channel for sharing reports and dashboards with employees and teams.

• Display multiple dashboards and reports by splitting the signage screen into separate zones.
• Schedule the publication of reports for timely dissemination of the relevant information.
• Identify trends and patterns from the visual display of reports on screens.
• Provide employees with quick access to data to improve internal communications efficiency.
• Broadcast production tracking, delivery times, ticket tracking, and customer preferences, based on your niche industry.

8. Google Slides For Effective Company Communication

Google Slides is used to turn complex data into visually appealing slideshows.

This boosts employee engagement and simplifies internal communications by diversifying the type of content shared in internal communication channels.

You can integrate Google Slides for successful change management into your internal communications strategy to:

• Create customized presentations to display on your workplace digital signage screens.
• Use Google Slides’ robust editing capabilities to create content for various channels like digital signage.
• Automatically show updated content on your screens whenever the presentation is edited in Google Slides.

9. Monday.com For Engaged Employee Communications

Monday.com streamlines internal communication. If the information for employees’ education remains hidden in silos, this will impact their productivity severely.

Businesses ought to leverage robust strategies for internal communications so that information flows to and from employees unhindered.

Monday.com when integrated with digital signage solutions does that and more.

• Moday.com integrates well with corporate signage to broadcast personalized employee communications.
• Display current and upcoming tasks on your screens for employees to see vividly using Monday.com with digital signage software.
• Keep track of deadlines and critical tasks to ensure efficient workflow and employee alignment with company goals.

10. Google News Workplace Internal Communications

Google News is the best internal communications tool. With so many distractions, it’s easy to lose sight of what’s happening in your industry, which can be fatal for your business prospects.

Add the Google News app to your digital signage account for an effective internal communication strategy.

Google News for digital signage helps with internal comms strategy by allowing businesses to:

• Run tickers on screens featuring the latest company news or what’s trending in their industry to engage and inform employees.
• Display breaking news that resonates with employees for a truly global outlook.
• Select a topic of your employees’ interest such as sports, science, technology, business, and more for enhanced viewer engagement.

What Is The Creative Internal Communications Strategy For Companies?

A creative internal communications strategy is a communications strategy that turns ordinary digital signage screens into attractive notice boards and helps creatively communicate with employees.

The following are the best use cases for digital signage templates in company comms:

Highlight Teams Through Workplace Internal Comms

Customers love to know the teams behind their favorite brands.

Within a few clicks, you can showcase the team members on your screens with corporate templates for digital signage.

You can conveniently introduce new members or hires.

Introduce the Company Through Internal Comms Channels

The About Us section on your website is crucial for cementing a personal connection with customers.

You can create a similar design for digital signage and broadcast it on your screens so customers know the story behind your brand. Even new hires would appreciate it.

Communicate Internal Business Events

Business events are a great way to attract, engage, and motivate customers and employees.

Broadcasting the information about your upcoming events on your screens is crucial to internal strategies. Besides communication skills, you need the right tools to make it easier for your audience to book their spots or register.

Provide Lunch Information Using Internal Comms Templates

It’s not unlikely for modern businesses to provide employees with lunch and other amenities on their campuses.

Customize pre-designed templates, especially for sharing lunch information to broadcast relevant information and updates on multiple signage TVs from one account.

Communicate Internal Company Meeting Dates and Venues

Keep your employees and business partners updated about team meetings, dates, and venues so they don’t remain absent due to inadequate internal communications.

This will ensure your employees feel informed and are on the same level of information regarding team meetings.

Engage Employees Through How It Works Templates

You can create simple infographics using digital signage templates to explain in a visually appealing manner how your products and services work.

Explainer graphics when displayed on your screens improve employee productivity and grab viewers’ attention.

We Are Open Now or Hiring Templates for Internal Comms

Display “We Are Hiring” or “We Are Open” messages on digital signboards to engage your target audience and encourage viewers to take action, like, applying for the job or placing an order, respectively.

How To Use Digital Signage For Internal Communications

Now that you know what to show on a digital display, let’s shift our focus to how to show the above content ideas on digital signage screens to improve internal communication in your organization:

• Step 1: Go to the “Playlists” tab in your digital signage account menu.
• Step 2: Then click “Create playlist.”

• Step 3: Select a preconfigured layout.
  • Select “Main” if you want to use only 1 zone and only 1 piece of content
  • “Content + Weather Right + News” to split your screen into zones and display your content along with Google News.
  • Explore multiple options and select a configuration that suits your needs best.

• Step 4: Click the “Canvas” tab in your “Edit playlist” window.
• Step 5: In Canvas, you will find many customizable templates, for, say, Office Opening Hours, Employee of the Month, etc. You can select any design, edit it to include your branding and details, and broadcast it to screens.

• Step 6: Click “Preview” to see what your screen will look like with the current design and if satisfied hit the “Create and publish” button.

• Step 7: You can also upload designs and files from your device. Go to the “Media” in your dashboard and click the “Upload” button.

Why Take Internal Communications Seriously?

Taking internal communications seriously is crucial if you want to deploy the latest technology to streamline information-sharing in office spaces, end latency in information flow, and remove communication bottlenecks.

Corporate wisdom informs us that internal communications give wings to employee engagement whose efforts work towards fulfilling the enterprise’s vision.

1. Effective Internal Communications Motivate Employees

Communications inspire action when they reflect your business goals and vision.

Employees are a vital cog to drive success and achieve those goals. If relevant information does not reach employees, what will happen?

In all likelihood, the project will fail to yield results. Failures creep in when gaps arise between a business`s goals and employees’ understanding of them.

This is how internal comms offer solutions:

• Informs Employees: Internal communication ensures employees understand and are informed about company goals.
• Fosters Engagement: Implements communications strategy that fosters employee engagement across multiple channels.
• Delivers Improved Results: Effective employee communications guide employees towards end goals to deliver improved business results.

2. Internal Communications Drive Digital Transformation

Digital tools automate and simplify internal communications that align perfectly with larger digital transformation initiatives, such as a centralized platform for sharing and receipt of information without intermediate hierarchies.

With effective digital transformation, companies bridge communication gaps between employees and executives and foster collaboration with ample scope for further refinement of communication processes.

These internal communication tools are key to your digital transformation strategy:

• Digital Signage: Firms use it to upload videos, images, and text to comms boards to educate and inform employees. Send quick updates to screens. Adds value to employee communication for conferences.
• Marketing Automation: Great for analyzing metrics. Schedule and send newsletters and emails and measure key indicators such as open and engagement rates.
• Company Intranet: Adds significantly to the company’s values. Businesses use the company intranet to communicate valuable reports for internal communication success.

3. Internal Comms Provide Channels for Employee Feedback

A new internal communications strategy shuns a top-down approach to critical communications. Instead, it caters to the needs and aspirations of all stakeholders.

Internal digital communications pave the way for feedback channels, offering a safe platform for employees to voice their opinions. As a result, businesses see higher engagement rates.

Organizations with central content management systems find it easy to reach every employee, wherever they are.

In short, what internal communications do is:

• Create An Interactive Environment: Open communication channels facilitate active employee participation. Employees respond freely to your company comms.
• Provide Feedback Channel: Newsletter polls provide insights about audience interests. Allow anonymous replies for honest feedback and better comms results.
• Encourage Action and Engagement: Employees comprehend business goals clearly through concise internal comms. Improves employees’ focus on set targets.

Make Your Internal Company Communication Effective With AIScreen

Internal communications need effective management to drive growth, productivity, and engagement. Especially in industries like hospitality, manufacturing, and healthcare, real-time dissemination of information is imperative to keep stakeholders informed.

Digital signage proves helpful by providing businesses with customizable templates and numerous app integrations for effective internal communications.

AIScreen is one of the leading providers of digital signage solutions. Connect with us today to book a 14-day free trial.