Why Digital Internal Communications is Crucial for Success

Digital internal communication is crucial for success because it facilitates digital transformation initiatives that lead to solid growth and valuation for businesses. According to research by MIT, digital workplace transformation increases revenue growth by 48%. Adopting the latest internal communications trends, AIScreen’s research reveals, increases staff productivity by 50%.

In this article, we’ll explore how technologies like digital signage solutions simplify internal communications and offer remote content management and flexibility to broadcast real-time updates, improving employee communications, and productivity.

Short Summary

• Companies with effective internal communications strategies yield 47% higher returns if executives are willing to deploy robust digital transformation initiatives.
• 75% of business employees prefer videos; 79% believe videos and images improve employee experience.
• Companies with robust digital transformation strategies for workplaces register over 48% revenue growth.
• Digital signage is vital for seamless communications, and eventually employee engagement and revenue growth.

What is Digital Internal Communication?

Digital internal communication is the sending and receipt of information through digital channels within a business or organization. Content may include company news and announcements, project updates, and business goals.

Internal communications often involve content calendars, summarizing business objectives and roles for individual employees and teams.

How Does Digital Internal Communications Drive Success?

Digital internal communications drive success for businesses by promoting employee engagement and retention. Let’s dive into some data our team has identified:

• For over 75% of business employees, watching videos is much preferred over reading texts.
• For over 48% of business employees, the most engaging form of content for communication in business settings is video, not text.
• For over 79% of business employees, sharing videos, images, screenshots, and other visual content, improves the employee experience.
• Companies that deploy a highly effective internal communications strategy yield 47% higher returns.

How To Improve Digital Internal Communications In Your Company?

To improve internal communications in your company, deploy digital signage software and screens. Employee voice must resonate in internal communications.

Digital signage can help ensure your communications align with the above data and implement a seamless digital transformation process in your organization. In fact, why internal company communication with digital signage is a game changer for businesses is becoming increasingly clear as companies discover its measurable impact on productivity and engagement.

This is what digital signage for employee communications can do for your organization:

• Deliver relevant messaging to your employees instantly to keep them informed and engaged and boost productivity by 17% and profits by 21%.
• Integrate training videos in your employee communications, and broadcast on-demand video content for employee edification.
• Display dynamic content to instruct the “deskless” workforce across restaurant, retail, and hotel industries.
• Broadcast infotainment content to elevate employee engagement by integrating live TV, news, or play Town Hall sessions.

What Are The Best Digital Internal Communication Ideas?

Some of the best digital internal communication ideas are communicating company goals, highlighting employee contributions, sharing news and data, and more.

You can use these content ideas right away after setting up the screen. These content ideas will resonate with your internal communications strategy.

1. Communicate Company Goals

Communicate company goals and objectives using digital signage templates.

Ensure employees are on the same page regarding the company’s goals and missions by broadcasting the internal comms calendar on your screens.

So, what you can do is:

• Highlight the company’s mission statement and objectives in a visually appealing manner on the digital display boards.
• Provide internal communicators with a cloud-based platform to showcase eye-catching graphics to communicate dynamic messaging.
• Turn digital signage into a performance management system by displaying regular progress updates and keeping track of goals achieved.

2. Highlight Employee Contributions

Highlight top-performing employees using digital signage templates.

Employee recognition is great for uplifting company culture and keeping the workforce motivated. Digital signage offers a dynamic solution for celebrating employee accomplishments, and:

• Spotlighting outstanding employees on your digital displays.
• Showcasing top-performing sales reps on display signposts to boost team morale.
• Diversifying congratulatory messages by including text, images, videos, and other forms of content.

3. Broadcast Company And Google News

Broadcast company and local news to engage staff and keep employees updated.

Share real-time updates as you hit a milestone, or hire a new employee, to keep the teams informed. Digital signage lets you:

• Convey news through display boards for internal communications.
• Share the latest trends related to your industry and introduce new hires.
• Communicate the latest happenings such as targets achieved to motivate employees.

4. Display Sales Figures and Track Trends

Display sales and other data by synching and broadcasting Power BI dashboards to digital signage screens.

Stats and figures convey how teams are performing. These figures also are great tools for tracking trends within the organization. Digital signage can be used to:

• Display sales figures much more effectively and quickly to apprise employees about sales targets achieved.
• Integrate tools such as Google Sheets and Microsoft Power BI to display complex data efficiently.
• Encourage employees to work towards fulfilling sales targets and contribute to the business’s success story.

5. Integrate Social Media Into Internal Communications Strategy

Integrating subtitles and AI voices into your videos makes your communication strategy more engaging, helping viewers stay connected and better understand the content—much like exploring interactive social media feeds.

Digital signage software lets businesses integrate social media to:

• Turn digital screens into social media feeds by sharing employee posts.
• Boost employee engagement as more content is created and shared on digital signposts.
• Offer a fun way for community and team building within the organization.

How to Setup Digital Signage For Internal Communications?

Setting up digital signage for international communications is easy. All you need is a smart TV with an internet connection.

Connect your TV to the network and install the signage software to start using cloud-based content management for internal communications.

Once done with the setup, you can remotely control internal company communications across your office spaces.

As an internal communications tool, it allows you to use your smart TV either as an employee engagement tool or if need be, as a customer engagement tool.

This is how we set up screens for digital signage.

Step 1. Best Screen Option For Internal Communications

Sony BZ30L: Perfect For Employee Communications

The first step to elevate your communication efforts and ensure your digital transformation aligns with employee needs is to buy a commercial-grade TV if you don’t already have a screen installed in your workplace.

Sony BZ30L UHD 4K HDR with a screen size of 43″ to 85″ is a high-performance TV with the following features:

Features: Brightness (cd/m²) 440nit, Resolution 3840 x 2160 HDR (DR10, HLG, Dolby Vision), Aspect Ratio 16:09 Portrait/Tilt Compatibility Yes, Operation Time 24/7.

Price: $710.00 – $8,325.00

Optional hardware you may need if your TV doesn’t support digital signage software is a FireTV Stick or Raspberry PI.

If your TV supports digital signage software, you don’t need to buy the additional hardware!

FireTV Stick 4K for Workplace Communication Signage

Fire TV Stick 4K offers a simple plug-and-play setup. Connect to your TV and plug in the power cable to connect to the internet and start broadcasting content.

Features: Wi-Fi 6 Support, Dolby Vision, HDR, HDR 10, HDR10+, HLG, Press and Ask Alexa, Cinematic 4K Streaming, 4K Ultra HD, 8GB Storage, 2GB Memory.

Prices: $49.99 per device.

Step 2. Add Internal Comms Digital Signage Software To TV

After TV, you need digital signage software for internal communications to share company information with different departments.

If employees feel disconnected, it makes them less productive, necessitating how crucial digital transformation initiatives are to internal communications strategy.

This begins with installing the digital signage software and pairing the screen with its web-based content management system. To do that, follow these steps:

Go to the App Store on the smart TV you have irrespective of whether it’s based on Android, Apple IOS, Fire TV, Windows, etc., and type in the search bar, “Digital Signage App” and install it on your TV.

When you open the app after it’s installed a window will appear, as shown in the picture.

The screen will show the Pairing Code, which you will need to connect your screen to your web-based manager account.

Open your computer or laptop and go to https://manager.aiscreen.io/login to create your manager account.

If you already have the account, log in. Otherwise, sign up. For faster onboarding sign up with Google, Facebook, or other accounts.

After logging in to your account, navigate to the “Add Screen” tab and click it.

A panel will open requesting you to enter the “Pairing Code” visible on your digital TV screen.

Enter the code and click the “Pair” button.

Now the screen is successfully paired.

Navigate to the “Media” section in your menu and click the “Upload” button to add files directly from your device.

The uploaded files can be added to separate “Playlists.”

After uploading the media files to the respective playlists, you are set to show them on your screens across the office and workspaces.

Go to the uploaded media file and click on the 3 dots you see next to the file.

Tap on “Set to Screen” to display media on TV.

How To Use Power BI To Share Internal Reports

Using Power BI to share internal reports requires integrating it with digital signage software. It allows users to synchronize and broadcast internal company reports on screens.

Therefore, you can share crucial information seamlessly to update employees about various business metrics.

Whether it’s to share reports and dashboards, Power BI is the only tool you will ever need to keep employees and teams in the loop.

Here’s how to start using Power BI as an internal communications tool in your company:

Step 1: Open The Report You Want To Display In The Power BI

Go to the workspace in your Microsoft Power BI App.

Locate the report you want to share in internal communications with your employees.

Suppose, you’d like to share the “Revenue Opportunities” report as shown in the image above. Click “Open.”

Step 2: Select “Embed Report” And Copy The Link

Go to the top menu in the report you just opened and tap the “File” option.

A dropdown menu will appear. Now, navigate to “Embed report” and choose “Website or portal” from the sub-menu as shown in the above image.

An embed link will appear on your screen and you will need to highlight the embed link and click “Copy.”

You will need this link to set up the report on your digital signage for internal communications.

I assume, you already know how to connect the screen with cloud-based digital signage. So, I’ll skip those steps, assuming you’re already logged in.

Step 3: Add Power BI App In The App Store And Click Go To App

Once logged in, navigate to the “Apps” section in the left menu and click the “Open App Store” button. The app catalog will open.

Locate the app or type “Power BI“ in the search bar. Add the Power BI App and click the app icon to select “Go to App.”

Step 4: Go To ‘Embed The Code’ In Power BI Widget

Open the Power BI widget and navigate to the “Embed Code” section. Now, paste the URL or iframe code copied earlier.

Step 5: Click Save To Display The Report On Your Screen

Assign a proper name that’s clear and descriptive and reflects the screen content or the purpose for which it’s being added.

For example, is it a “Social Wall Display,” or a “Main Lobby Screen,” or “Weekly Dashboard?”

Then click “Save” to broadcast the report on your screen.

How To Include Social Media In Your Digital Communication?

Including social media in your digital communication strategy improves employee engagement and creates a positive company culture.

You can display your social media feeds on screens to share what employees write about your company.

This is how you can share social media feeds on digital signage screens in your workplace:

Step 1: Go To the App Store And Install Instagram

Again log in to the digital signage content management system and go to the App Store to add the social media widget of your choice.

Type the app name in the search bar. Click on the app icon, then click “Go to App.”

Step 2: Log In To Social Site To Pull Content From Hashtag

• Log into your social media account and select the business page you want to display on your screen.
• You can create a new feed or use hashtags to pull employee-generated content from your business account.
• Choose display mode, the number of posts to display, and whether or not to show the QR code, then click the “Save” button.

Enhance Your Digital Internal Communications With AIScreen

This new digital tool helps employees stay connected and improves communication across modern workplaces.

It powers businesses to broadcast training sessions and internal newsletters, celebrate top-performing sales reps, and engage and reach employees in-house and working remotely.

Leverage the capabilities of digital signage with AIScreen and transform your internal communications. Contact us for a 14-day Free TRIAL.