How Body Central Brought Its Century-Old Charm into the Digital Age with AIScreen
The Problem
Body Central’s long-standing reputation came with an outdated store experience. Printed catalogs, posters, and slow content updates left customers disengaged. Shoppers who expected fast-changing visuals saw stale promotions, and staff had little time to focus on service because they were caught up replacing physical materials.
The Solution
AIScreen reimagined Body Central’s retail floor into a living brand experience. Instead of static visuals, every store could now refresh promotions, stories, and employee recognition instantly. This preserved the brand’s legacy while making it relevant to modern shoppers. The rollout featured:
- Digital runway walls in flagship stores, streaming seasonal lookbooks.
- Heritage-style lobby screens showcasing the brand’s century-old history in a modern format.
- Fashion boards near fitting rooms to suggest style pairings and cross-selling options.
- Interactive kiosks where shoppers browsed new arrivals and requested sizes.
- Private staff dashboards for shift reminders, performance celebrations, and training videos.
The Impact
- 90% improvement in promotional readiness
- 28% increase in employee engagement
- 100% brand consistency across all locations
- Boost in customer satisfaction for “clearer offers”
“We’re still Body Central, we just got better at telling our story. AIScreen lets us share who we are in real time, with consistency and impact. Customers see the energy of our brand the moment they walk in. It’s helped us stay true to our roots while moving forward.”
Jim Belk, CEO
