How AIScreen Helped Silverpine Regional Airport (SPR) Turn Chaos into Clarity
The Challenge:
As SPR rapidly grew, its signage couldn’t keep pace. Static signs caused confusion with gate changes, construction alerts, and vendor updates, especially during high-traffic events like SXSW.
The Solution:
AIScreen provided fast, flexible control over all digital screens. Teams scheduled content by terminal, vendors updated menus live, and emergency messages reached all areas in under 2 minutes.
The Outcome:
- Passenger complaints related to signage and wayfinding dropped by 28%, easing crowd frustration during peak times.
- Food and retail sales increased by 17% as dynamic promotions and timely menu updates better engaged travelers.
- Emergency message update time was slashed from 45 minutes down to an average of 90 seconds, enabling faster coordinated responses.
Full screen synchronization across terminals improved staff efficiency by 25%, reducing manual update efforts and communication errors.
“We’re creating experiences that feel human, timely, and unmistakably Silverpine.”
Celina Zisman, VP of Guest Services
