Firehouse Subs

Igniting Efficiency: How Firehouse Subs Turned Up the Heat with AIScreen

The Problem

Franchisees struggled with slow menu updates, missed promotions, and disconnected internal communication tools.

The Solution

AIScreen centralized digital signage control, syncing menus, rolling out promotions instantly, and enhancing crew communication.

The Impact

Menu update time cut from 2 days to 5 minutes
29% increase in promo compliance
41% improvement in crew engagement
98% brand consistency across 1,200+ stores

“AIScreen just works. That means more time for guests, and giving back.”

Matthew Liggett
Franchise Owner

Igniting Efficiency: How Firehouse Subs Turned Up the Heat with AIScreen

At Firehouse Subs, every sandwich is built with purpose, and a little heat.

From steaming the meats to loading up on premium ingredients, the brand has always stood for more: more flavor, more heart, and more community support.

But as Firehouse Subs expanded across states and franchise networks, one part of the operation wasn’t keeping up: the in-store screens.

Menu changes were slow. Promotions rolled out unevenly. Franchisees juggled USB drives, PDFs, and email chains, just to keep menus updated.

For a brand founded by firefighters, known for urgency and impact, this lag didn’t fit the mission.

So Firehouse Subs looked for a solution that could bring its digital signage to the same standard as its sandwiches.

That’s when they found AIScreen.

A Fire Drill Behind the Counter

In the early days of expansion, Firehouse Subs used a manual process to update digital menus, if a location even had them. New product rollouts required marketing teams to email assets to store owners, who then had to manually upload files to screens.

But that left too much room for error.

“A franchisee would call us and say, ‘We didn’t get the new artwork,’ or ‘This item’s price is still wrong,’” said the Director of Field Operations, Brian Collins. “And by then, the campaign was already live.”

Local promotions were often delayed. Limited-time offers (LTOs) got inconsistent visibility. And despite a strong commitment to brand integrity, screen content varied from store to store.

Even internal communications, like safety updates and shift notices, were done with taped printouts in the backroom, if they happened at all.

It was time to put out the fire and rebuild a smarter system.

The Right Tools, at the Right Time

During a franchise partner summit, a regional manager presented AIScreen as a potential solution, citing its success with other QSR chains. It promised real-time updates, centralized control, and zero tech burden for franchisees.

The leadership team gave it a shot.

The result? A rapid-fire transformation.

Firehouse Subs launched a pilot across a mix of corporate and franchise locations. Within two weeks:

Menu boards were synced to lunch and dinner dayparts.
Crew screens rotated training videos, store KPIs, and birthday shoutouts.

LTOs like the “Pepperoni Meatball Sub” launched on every screen, on time, every time.

From Patchwork to Precision

What used to take hours (and sometimes days) was reduced to minutes.
Marketing teams could launch region-specific campaigns, pricing adjustments, and brand videos from a single dashboard, knowing every store was aligned.

For frontline crews, it meant less confusion and more focus.

For franchisees, it meant peace of mind.

For guests, it meant a more cohesive, modern experience.

Real Wins for a Purpose-Driven Brand

The numbers told the story, but so did the people.

2Days

Faster Menu Updates

Menu update time dropped from 2 days to 5 minutes
29%

Promo Compliance

Promo compliance rose by 29%
41%

Improved Engagement

Crew engagement with internal screens improved by 41%
98%

Consistency

Brand consistency reached 98% across 1,200+ stores

”

“Our managers don’t have to troubleshoot screens anymore,”

AIScreen just works. And that means more time for guests, and for giving back to the community

Franchise owner,

Matthew Liggett

More Than Sandwiches, It’s a Mission

Firehouse Subs has always gone beyond food, raising millions through the Firehouse Subs Public Safety Foundation. Now, with AIScreen, they’re using their screens to tell that story too.

Screens in-store now show real-time donation impact, local fire department grant updates, and campaign goals, connecting guests to the mission in a visual, meaningful way.

“When guests see the impact right there while waiting for their sub, it inspires them to round up or donate,” said the Head of Guest Experience, Kayla Landis. “AIScreen helped us tell the story in a way that sticks.”

What’s Next: Smarter, Simpler, Stronger

Looking ahead, Firehouse Subs is exploring:

Dynamic upsells based on time of day and weather
Pickup-ready screen integrations for mobile orders
Localized fundraising content to boost community involvement

AIScreen isn’t just a tool. It’s a silent partner, working in the background to keep every store, every screen, and every message on fire.

Built for Urgency, Powered by Simplicity

Firehouse Subs was founded by first responders.Speed, accuracy, and service are in their DNA.

AIScreen didn’t reinvent their mission.It gave them the tools to deliver it, faster, cleaner, and more powerfully than ever before.

Because when the message is clear and the system is fast, you’re not just serving sandwiches.

You’re serving purpose, with precision.

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