The Challenge
Davenport University faced low student email engagement, outdated bulletin boards, and missed academic deadlines. Departments were disconnected, and staff spent too much time manually updating flyers and calendars across multiple campuses. Students were overwhelmed by information yet still missing important updates.
The Solution
AIScreen helped Davenport unify its messaging by installing multiple digital screens on each floor of key buildings, creating a dynamic, visual network for communication. The university launched 20+ screens on the Grand Rapids campus alone, delivering real-time updates across lounges, lobbies, advising offices, and student centers. Each department could manage its own content while staying on-brand, boosting visibility for events, deadlines, and alerts without the noise. Screens were strategically placed on every floor to reach students in high-traffic areas, ensuring content was always visible, relevant, and accessible. This targeted approach made communication more efficient and personalized.
The Impact
At Davenport University, education is about more than academics, it’s about connection.
From bustling student centers to quiet study lounges, every space is part of the student journey. But as enrollment grew and campus life became increasingly fast-paced, the university faced a challenge: keeping students, faculty, and staff informed without overwhelming them.
Emails were ignored. Bulletin boards were outdated. Event flyers piled up. And in the middle of it all, students missed opportunities that were meant to shape their experience.
That’s when Davenport turned to AIScreen, not just to display content, but to build community.
Davenport University serves thousands of students across multiple campuses in Michigan and online. With programs in business, technology, health, and urban education, the school has always embraced innovation. It showcases our university digital signage solution in practice. Everything is powered by the cloud-based digital signage platform.
But internally, communication tools hadn’t caught up.
The campus team needed something dynamic, flexible, and visible, something that could evolve with the modern student.
“We had the content. We had the energy. We just didn’t have a system that kept up,” said the Director of Student Life, Natalie Wagner.
The core question became:
“How do we reach students where they are, without adding more noise?”
The discovery happened during a higher ed tech conference, where Davenport’s IT team saw a live demo of AIScreen. What stood out wasn’t just the sleek design or content scheduler, it was the ability to segment messages by location, audience, and time of day.
From dining halls to residence lobbies, digital signage could become part of the campus rhythm.
“We realized this wasn’t just about screens,” said the VP of Campus Operations, Amy Krevda. “It was about smarter, more human communication.”
AIScreen allowed the team to schedule rotating content for different areas, highlighting financial aid deadlines near advising offices, promoting intramural events in the gym, and featuring inspirational alumni stories in the career center.
The initial rollout started on the Grand Rapids campus with 20 screens in key student traffic zones. The content strategy was intentionally diverse:
Each department had access to a shared content hub, enabling them to update their own feeds while maintaining university-wide brand consistency.
And for students, the impact was immediate.
“I stopped relying on emails,” one sophomore said. “Everything I need is on the screens between classes.”
Within just one semester of deployment on the Grand Rapids campus, Davenport University saw measurable improvements:
“AIScreen helped us become more present, more responsive, and more unified. It became part of the university’s voice.”
Today, Davenport University is expanding AIScreen to:
There’s even talk of student-led content teams contributing weekly updates to the digital feed, bringing the voice of the campus directly to its screens.
In a world where students expect information to be real-time, relevant, and visual, Davenport isn’t just keeping up, it’s leading.
AIScreen didn’t just add screens to the campus, it gave every corner a voice.
