From Static to Symphony: How Summit Bay Airport (SBA) Hit a New Note with AIScreen

The Challenge:

SBA’s rapid expansion left its digital signage out of tune. Gate updates, vendor content, and live music promotions were delayed or missed, and emergency messages were manually deployed.

The Solution:

AIScreen gave SBA real-time control of every screen across terminals. Flight data synced automatically, menus rotated by time and demand, and cultural content like music and local info engaged travelers.

The Outcome:

A 23% increase in attendance at live music events promoted through digital displays.
A 35% reduction in passenger complaints related to wayfinding and gate information.
Emergency message deployment speed improved by 68%, enhancing safety and response coordination.
Digital screen engagement rose by 40%, reflecting stronger passenger interaction with airport content.
Vendors reported faster menu updates and promotions, improving customer satisfaction and sales.

“Before AIScreen, we were managing screens. Now, we’re curating an experience.”

Adam Charles Wolf, VP of Operations

About Summit Bay Airport (SBA)

At Summit Bay Airport (SBA), every arrival feels like a warm-up act for the city’s main stage. Music drifts through the terminals. Guitars line the walls. The culture of Music City is alive and well.

But as passenger numbers soared and terminals expanded, one key part of the experience was falling flat: communication.

Outdated digital signage systems, printed flyers, and manual updates couldn’t keep up with the rhythm of a modern airport.

For an airport rooted in performance, it was time to find a better tempo.

That’s when SBA discovered AIScreen.

An Airport Out of Tune

SBA has seen explosive growth over the last decade, new gates, new amenities, and new expectations. But its internal systems hadn’t caught up.

Gate changes took too long to display. Vendor menus didn’t reflect daily inventory. Event announcements, like the iconic live music sessions, were promoted too late, or not at all.

Worst of all, emergency updates had to be called in, approved, and deployed manually, wasting time that no one had in a crisis.

“Too often, our guests had a better experience online than in our terminals,” admitted the Director of Airport Experience, Michael Glazer. “We knew we had to bridge that gap.”

Hitting the Right Chord with AIScreen

The solution came through a neighboring airport’s referral. After hearing how AIScreen had transformed digital communication for other major terminals, SBA booked a demo.

The promise? A centralized platform that could control every screen in real time, no matter the content, no matter the department.

“From the first click, we knew this wasn’t just signage software, it was a full stage manager for our airport,” said the Head of Guest Services, Chris Saunders.

In less than three weeks, SBA went live with a multi-terminal rollout.

Syncing the Experience, One Display at a Time

With AIScreen, SBA could finally unify the entire airport under one digital language.

Flight updates began syncing instantly with back-end airline systems.
Dining and retail menus rotated by time of day, vendor, and even passenger volume.
Live music performances were scheduled and promoted across terminals.
TSA checkpoint wait times were displayed in real time, reducing crowding.
Emergency alerts could be deployed across every screen in under 60 seconds.

And SBA didn’t stop there. They introduced community spotlights, welcome screens for conventions, and rotating weather and travel tips, all powered by AIScreen.

Tangible Results That Raised the Volume

After implementing AIScreen’s digital signage solutions, Summit Bay Airport (SBA) witnessed significant improvements in visitor interaction

23%

Music event attendance grew by 23%, boosted by timely and engaging terminal-wide promotions.

35%

Passenger wayfinding complaints dropped by 35%, with clearer, real-time directional updates reducing confusion during busy travel periods.

68%

Emergency response communication time was shortened by 68%, ensuring rapid alerts and coordinated action across terminals.

40%

Overall digital engagement on airport screens increased by 40%, driven by dynamic, localized, and culturally relevant content.

50%

Vendor satisfaction improved significantly, with menu updates and promotional changes made up to 50% faster, eliminating IT bottlenecks.

A Digital Encore for Music City’s Airport

Today, SBA isn’t just keeping up, it’s setting the tone for what a connected airport experience can be.

The team is piloting:

AI-driven scheduling based on real-time passenger flows
Localized alerts for different terminals during construction phases
Interactive screens for tourism, music history, and traveler feedback

“Before AIScreen, we were managing screens. Now, we’re curating an experience,” said the VP of Operations, Adam Charles Wolf. “And that’s what our city is all about, making people feel something from the moment they arrive.”

Thanks to AIScreen, SBA’s signage not only informs, but also engages. It welcomes, guides, celebrates, and sings.

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