The Solution
AIScreen enabled real-time updates across 30+ displays, from digital directories to promo zones. Campaigns were scheduled in advance, emergency alerts pushed instantly, and screen visibility became fully centralized.
Randall Barnett,
General Manager
“AIScreen didn’t just make our mall smarter, it made it more human. Shoppers see the right information at the right time, and tenants feel supported and heard. From safety to celebrations, communication finally feels seamless. It’s transformed how our mall connects with everyone who walks through the doors.”
Randall Barnett,
General Manager
The Benefits:
- Promotional deployment time reduced by 42%, enabling near-instant updates across screens.
- Event participation grew by 29%, driven by timely and targeted on-screen reminders.
- Tenant satisfaction scores improved by 25%, reflecting better communication and visibility.
- Emergency alert response time shortened to under 12 seconds, ensuring rapid, mall-wide notifications.
About Park & Shop
At Park & Shop in Cleveland Park, Washington D.C., the rhythm of retail never stops.
Families gather by the carousel. Shoppers roam between anchor stores and boutique brands. New pop-ups open, and seasonal events draw crowds from across the region.
But beneath the surface of this bustling hub, Park & Shop’s marketing team was juggling more than just promotions, it was managing chaos.
Outdated directories. Printed posters changed manually. Tenants frustrated by delays. A missed campaign wasn’t just a hiccup, it meant missed foot traffic, revenue, and reputation.
In an age when every shopper has a smartphone, Park & Shop asked a crucial question:
“Why can’t our mall talk back, with the same speed as our guests?”
That’s when they found AIScreen.
A Modern Mall with an Outdated Backbone
Park & Shop had already evolved past the traditional mall experience. With entertainment zones, luxury retailers, local pop-ups, and food experiences, it wasn’t just a place to shop, it was a place to stay.
But its communications system hadn’t caught up.
Directory screens had to be updated on-site, one by one. Seasonal events needed reprints across dozens of displays. A new store opening? It might be days before digital signage reflected it.
“Sometimes tenants would ask, ‘Why aren’t we up there yet?’” recalled the Marketing Director. “We didn’t have a good answer.”
Even internal communication, like emergency alerts or mall staff announcements, had no centralized control. Screens existed. But they weren’t connected. They weren’t smart.
That’s when the leadership team decided:
It’s time our signage matched the scale and sophistication of our space.
AIScreen Enters the Atrium
AIScreen came recommended through the mall’s national operator network. One demo was all it took.
“It wasn’t just the tech, it was the simplicity,” said the GM, Randall Barnett. “AIScreen gave us control, creativity, and confidence, all in one dashboard.”
A rollout began within weeks:
- Mall directories synced in real time with tenant data.
- Promotional zones updated across 30+ screens with a single click.
- Events, giveaways, and seasonal décor campaigns were scheduled weeks in advance.
- Emergency alerts pushed instantly to every display, inside and out.
And for the first time, Park & Shop had full visibility into what content played where, and when.
The Holiday Launch That Changed Everything
The real test came during Park & Shop’s busiest time of year: the holiday season.
In the past, printed signage needed a full week to deploy. Now? AIScreen launched a full-screen takeover, Santa photos, gift card promos, store hours, and parking alerts, across all screens at exactly 7:00 AM on Black Friday.
No missed placements. No delays. No stress.
Screens near escalators nudged guests to visit new retailers. Food court displays ran countdowns to live caroling events. A dynamic wayfinding experience guided families to the holiday play zone.
Traffic to featured tenants increased by 24% over the weekend.
”
“AIScreen has completely transformed how we handle digital signage. With this platform, we’ve streamlined content updates across our entire resort, making it easier to manage and more engaging for our guests.”
Results That Moved the Needle (and the Foot Traffic)
After three months of AIScreen deployment, Park & Shop experienced significant gains:
-
42%Promo rollout time cut by 42%, transforming a week-long process into minutes. -
29%Event attendance increased 29%, with shoppers engaging more thanks to dynamic messaging. -
25%Tenants reported a 25% boost in satisfaction, appreciating improved exposure and coordination. -
12secEmergency alerts now reach all screens in under 12 seconds, enhancing safety readiness.
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20%Enhanced Guest Experience: Guests have reported a more seamless and enjoyable stay, with easy access to event schedules, restaurant menus, and special offers.
A Retail Destination, Reimagined
Today, Park & Shop is more than a place to shop. It’s a connected ecosystem, where screens aren’t static, they’re strategic.
AIScreen now powers:
- Seasonal campaign scheduling across all zones
- Digital directories and event promotion in one dashboard
- Co-branded tenant ads for new store launches
- Real-time alerts for weather, security, and mall-wide announcements
Next? The team is exploring AI-driven content based on foot traffic patterns, multilingual wayfinding, and QR-powered exclusive in-store offers.
“We finally have a system that evolves with our vision,” says the General Manager, Randall Barnett. “AIScreen didn’t just make our mall smarter, it made it more human.”
And in a place where first impressions count, that’s what keeps Park & Shop a step ahead.
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