Oakspire Furniture Co. struggled with slow, inconsistent signage updates across its 1,000+ store locations. Printed signs were delayed, promotions were outdated, and pricing inconsistencies undermined the customer experience. Internal updates were also inefficient, relying on manual uploads and emails.
AIScreen provided a centralized, easy-to-use digital signage solution. Oakspire transformed its showrooms by scheduling synchronized promotions, showcasing dynamic product info tied to real-time inventory, and broadcasting onboarding and safety updates across employee screens. Campaign launches became instant and consistent nationwide.
At Oakspire Furniture Co., every room tells a story.
Families gather around dining tables, kids jump on bunk beds, and couples test out recliners that might become movie night staples. But as America’s largest furniture manufacturer and retailer, Oakspire knew that delivering a great in-store experience required more than just beautiful layouts; it required better communication.
And in a world where style changes fast and inventory changes faster, the old way of managing signage was holding them back.
That’s when Oakspire discovered AIScreen, and transformed not just how they furnished homes, but how they ran showrooms.
With over 1,000 store locations and showrooms across the U.S. and abroad, Oakspire Furniture Co. had a clear mission: provide style, quality, and value, all under one roof.
But behind the scenes, store managers were juggling:
“Furniture retail isn’t just seasonal, it’s emotional,” said a merchandising manager, Tracy Robinson. “If the messaging lags behind the mood, we lose the moment.”
Even employee communications were lagging. New floor plans, product knowledge videos, or store announcements had to be emailed, printed, and pinned up, hoping they’d be read.
Oakspire needed a way to keep up with the pace of retail, and the expectations of today’s connected shoppers.
The spark came during a corporate innovation summit. A team member from store operations shared how another retail brand had eliminated signage delays with AIScreen. It was sleek. Fast. Centralized.
A demo was booked that week.
“We didn’t want complexity,” said the Director of In-Store Experience, Karim Nairooz. “We wanted control, consistency, and class.”
AIScreen delivered all three.
Within weeks, Oakspire Furniture Co. launched a pilot:
No more shipping delays. No more outdated messaging. No more asking, “Did this store get the memo?”
One of the first major tests was Memorial Day weekend, a crucial sales period for the furniture industry.
Previously, launching the campaign involved printing thousands of signs, shipping them, and relying on each store to install them correctly and on time.
With AIScreen, the campaign was scheduled centrally and executed flawlessly.
At 8:00 AM on Friday, every showroom, from Tampa to Tacoma, lit up with the same stunning visual: bold offers, lifestyle imagery, and synchronized messaging.
Customers noticed.
Sales reps focused more on selling, less on setup.
And every store looked like it was managed by the same great mind, even though they were miles apart.
“It felt like we finally had harmony across the brand,” said a store manager in Ohio, Brandy Hobensack. “And our guests felt it, too.”
“It felt like we finally had harmony across the brand, and our guests felt it, too.”
By the end of the quarter, the impact wasn’t just seen, it was tracked:
Oakspire Furniture Co. didn’t stop at screens.
Now, the team is rolling out:
Because for a brand that’s been helping people love where they live for over 75 years, innovation isn’t a trend, it’s part of the craftsmanship.
“AIScreen didn’t just help us modernize,” said the Chief Retail Officer, Chad Spencer.
“It helped us scale our values, design, comfort, and service, into every digital touchpoint.”
And in the world of furniture, that’s how you build more than rooms.
You build trust.
