The Darcy relied on printed menus and bulletin boards, limiting guest visibility into events, specials, and local experiences. Internal communication was also slow and fragmented.
The Impact
At The Darcy Hotel in Washington, D.C., elegance lives in the details.
The welcome is warm, the design is polished, and every guest touchpoint, from the signature cocktail at check-in to the custom-curated neighborhood guides, feels personal.
But behind the velvet curtains of this boutique hotel, one thing wasn’t keeping pace: communication.
Room service menus were printed and replaced weekly. Event notices were taped to elevator walls. Local experiences were advertised too late, or not at all. And for a brand built around personalized, elevated service, the analog systems felt increasingly out of place.
That’s when The Darcy team asked:
“What if our signage felt as tailored and seamless as our service?”
Enter AIScreen.
The Darcy has always prided itself on delivering a stay that feels both intimate and inspired. Located just blocks from Dupont Circle and Embassy Row, it caters to travelers who appreciate luxury without the fuss, executives, creatives, diplomats, and weekend city explorers alike. Explore the full approach in our hospitality digital signage solution. It all runs on the digital signage software platform.
But as hospitality expectations evolved, Darcy’s internal processes stayed static.
Guest-facing information was fragmented.
And for the staff, communication was equally scattered.
Shift updates, maintenance notices, and last-minute event changes relied on email chains and clipboard notes in the back office.
“We were doing five-star service with one-star tools,” said the Hotel General Manager, James Ryan. “Our team was incredible. But they needed tech that matched their talent.”
AIScreen wasn’t just another digital signage system, it was the first platform that felt like it was made for a boutique hotel.
“The interface was clean, flexible, and brandable,” said the Director of Operations, Garry Edwards. “And it didn’t feel like a tech takeover, it felt like an extension of our hospitality.”
The Darcy launched a soft rollout across key guest and staff locations:
The difference was immediate. AIScreen allowed the hotel to schedule, update, and localize content by time of day, guest flow, or even season, without lifting more than a finger.
“AIScreen has completely transformed how we handle digital signage. With this platform, we’ve streamlined content updates across our entire resort, making it easier to manage and more engaging for our guests.”
After three months of AIScreen deployment, The Darcy experienced measurable improvements:
Today, The Darcy is reimagining what it means to be a boutique hotel in a digital world.
AIScreen now powers:
Next on the roadmap: personalized guest screen content tied to loyalty tiers and automated, AI-generated suggestions based on check-in date and length of stay.
“We used to think digital signage was only for big chains,” says the Hotel General Manager, James Ryan. “Now we see it as something that brings us even closer to our guests.”
Because at The Darcy, luxury doesn’t mean doing more.
It means doing it better, and AIScreen made that possible.
