Introduction
The Conversion Dashboard helps you measure how effectively your content turns screen impressions into audience engagement. While the Audience Analytics Dashboard focuses on understanding who your audience is and how they interact with screens, the Conversion Dashboard focuses on a different question: Did viewers actually engage with the content after it was shown?
This dashboard helps answer: How many times was content displayed? How many times was content viewed? What percentage of displays resulted in engagement? Which playlists perform best? Which screens generate the highest conversion rates? How does performance change over time?
In simple terms: Conversion measures how successfully your content captures audience attention after being shown.
Dashboard Controls
Before analyzing the data, you can filter the dashboard to focus on specific content, screens, and time periods.
Date Range
Located at the top-left of the dashboard. Allows you to select the time period used for reporting. Available options include: Last 7 Days, Last 4 Weeks, Last 3 Months, Last 12 Months, Month to Date, Quarter to Date, Year to Date, All Time, Custom Date Range. Why It Matters: Changing the date range updates all metrics and charts throughout the dashboard. Use this filter to: Analyze campaign performance, Compare different periods, Track seasonal trends, Measure improvements over time.
Choose Screens
Allows you to filter analytics by one or more screens. Examples: Single screen, Specific location, Regional group, Entire network. Why It Matters: This helps identify: Best-performing locations, Underperforming screens, Regional differences, Screen-specific conversion trends.
Choose Content
The right-side panel allows you to select content for analysis. Supported content types may include: Playlists, AI Triggers, Media, Apps, Canvas, Live URLs. Search Bar: Quickly locate specific content items. Useful when managing large content libraries. Content Selection: Multiple content items can be selected simultaneously. After selecting content, click Confirm Selection to update dashboard analytics. Why It Matters: This allows you to compare: Different playlists, Individual media files, AI-triggered content, Campaign performance within the same reporting period.
Key Performance Metrics
At the top of the dashboard are three primary KPIs. These provide an instant overview of content performance.
1. Shows
What It Measures
Shows represent the total number of times selected content was displayed on the screen. Simply put: How many times content was presented to an audience.
Example: If a playlist runs 100 times per day across 5 screens, the dashboard may report: 500 Shows.
Why It Matters
Shows measure content exposure. A higher number means: More opportunities for viewers to see content, Greater campaign reach. However: A high number of Shows alone does not guarantee success. The content still needs to attract attention.
2. Views
What It Measures
Views represent the number of times viewers actually looked at the content after it was shown. Simply put: Shows = Content Displayed. Views = Content Actually Seen.
Example: If content was displayed 1,000 times and viewers looked at it 250 times, the dashboard reports: 1,000 Shows, 250 Views.
View Rate
Displayed below the Views metric. Formula: Views ÷ Shows × 100%. Example: Shows: 1,000, Views: 250 → View Rate: 25%. This means one out of every four displays successfully captured attention.
Why It Matters
View Rate helps evaluate: Content attractiveness, Screen placement, Audience visibility, Overall effectiveness. A high View Rate indicates strong audience attention.
3. Conversion
What It Measures
Conversion represents the percentage of displays that resulted in successful audience engagement. This is the primary performance metric of the dashboard.
Formula
Generally: Conversions ÷ Shows × 100% or Engaged Views ÷ Shows × 100% depending on the configured conversion logic.
Example: If content was shown 1,000 times and 340 of those resulted in engagement, Conversion Rate: 34%.
Why It Matters
Conversion measures effectiveness, not just exposure. High conversion means: Content captures attention, Messaging resonates with viewers, The audience is engaging with the screen.
Previous Period Comparison
Under the KPI cards you may see: Positive growth indicators, Negative growth indicators, Percentage changes, Numeric changes. Example: Previous Period: +4%: this means performance improved by 4% compared to the previous reporting period. Why It Matters: Trend analysis helps determine whether performance is: Improving, Stable, Declining over time.
Conversion Performance Chart
The large chart in the center of the dashboard visualizes content performance over time. This is the most important analytical section of the dashboard.
What the Chart Shows
Depending on selected content, the chart may display: Shows, Views, Watched Content, Multiple playlists, Multiple content items simultaneously.
Timeline
The horizontal axis represents time. Examples: Daily performance, Weekly performance, Monthly performance depending on the selected date range.
Volume Scale
The vertical axis represents the quantity of events. Examples: Number of Shows, Number of Views, Number of Watched Events.
Content Comparison
Each selected content item receives its own chart series. Examples: Shown_playlist-10, Watched_playlist-10, Shown_playlist-21, Watched_playlist-21. This allows side-by-side performance comparison. Why It Matters: You can quickly identify: Which playlist receives the most exposure, Which playlist generates the most engagement, Which content converts better.
Hover Details
Hovering over any data point displays detailed statistics. Example: Shows: 235, Views: 54, Reporting Period, Selected Content. Why It Matters: This provides precise performance information without needing separate reports. Useful for: Campaign analysis, Performance reviews, Content optimization.
Understanding Conversion Performance
A common mistake is focusing only on Shows. Example: Content A: 1,000 Shows, 50 Views → Conversion: 5%. Content B: 500 Shows, 150 Views → Conversion: 30%. Although Content A was displayed more often, Content B performed significantly better. The Conversion Dashboard helps identify these situations.
Best Practices
Monitor Conversion, Not Just Shows
High exposure does not automatically mean success. Always evaluate: Views, View Rate, Conversion Rate together.
Compare Multiple Playlists
Use content filtering to identify: Best-performing campaigns, Top playlists, Underperforming content.
Review Trends Regularly
Look for: Increasing conversion rates, Sudden drops, Seasonal changes, Campaign impact.
Optimize Based on Data
If content has High Shows + Low Conversion, consider: Updating visuals, Improving messaging, Adjusting content duration, Testing alternative creative designs.
Summary
The Conversion Dashboard measures how effectively content turns screen exposure into audience engagement. It helps answer: How often was content shown? How many viewers actually looked at it? What percentage of displays resulted in engagement? Which playlists perform best? Which screens generate the strongest results? How does performance change over time? Unlike basic impression reporting, this dashboard focuses on effectiveness rather than exposure. The goal is not simply to display content more often. The goal is to display content that captures attention, engages viewers, and consistently delivers stronger conversion results.
