Introduction
The Gender Dashboard helps you understand the gender and age composition of your audience. It shows who is viewing your screens, how the audience is distributed by gender and age, and how these audience segments change over time.
This dashboard helps answer questions such as: How many people viewed the selected screens or content? What gender group makes up the largest part of the audience? What age group is the most active? Which demographic group is growing? Which demographic group is declining? How does gender and age distribution change throughout the day? Which content attracts different audience segments?
In simple terms: The Gender Dashboard helps you understand who your audience is, so you can show more relevant content to the right people.
Dashboard Controls
Before reviewing the analytics, you can filter the dashboard by date, screens, and content.
Date Range
Allows you to select the reporting period. Examples: Today, Last 7 Days, Last 30 Days, Custom Date Range. All metrics and charts update based on the selected period.
Choose Screens
This button allows you to select one or multiple screens. Use it when you want to analyze: One specific screen, A specific location, A group of screens, The full screen network.
Choose Content
The right-side panel allows you to choose which content should be included in the report. You can filter by: Playlists, AI Triggers, Media, Apps, Canvas. After selecting the content, click Confirm Selection to update the dashboard.
1. Total Audience
What It Shows
Total Audience shows the total number of people detected for the selected period, screens, and content. Example: 4.4k Total Audience: this means approximately 4,400 people were detected.
Why It Matters
This metric helps you understand the overall audience size. It answers: How many people were captured by the AI analytics for this report?
Previous Period Comparison
The dashboard also compares the current result with the previous period. Example: -5% / -225: this means the audience decreased by 5%, or 225 people, compared to the previous period.
2. Top Audience
What It Shows
Top Audience shows the largest audience group detected by the system. Example: 45+ Top Audience: this means the 45+ age group is currently the largest audience segment.
Growing
Shows which audience group is increasing compared to the previous period. Example: 30–45: this means the 30–45 group is growing.
Declining
Shows which audience group is decreasing compared to the previous period. Example: <20: this means the under-20 group is declining.
Why It Matters
This helps users quickly understand: Which audience group is dominant, Which group is growing, Which group is declining, Whether the audience is changing over time. This is useful for adjusting content strategy.
3. Conversion Rate
What It Shows
The Conversion Rate shows what percentage of viewers became engaged users. Example: 8% Conversion: this means 8% of total viewers met the engagement criteria.
Engaged Users
Shows how many viewers were considered engaged. Example: 362 Engaged Users.
Total Viewers
Shows the total number of viewers included in the calculation. Example: 4,421 Total Viewers.
Formula
Conversion Rate = Engaged Users ÷ Total Viewers × 100%. Example: 362 ÷ 4,421 × 100% = approximately 8%.
Why It Matters
This metric helps understand whether the selected audience is not only present, but actually engaging with the screen. A higher conversion rate means the content is more effective for that audience.
Main Gender & Age Chart
The main chart shows how gender and age groups perform over time. It combines: Male audience, Female audience, Age groups, Current period, Previous period, Selected content performance.
Time Axis
The bottom axis shows time. Depending on the selected date range, this may show: Hours, Days, Weeks, Months.
Audience Volume Axis
The vertical axis shows the number of detected viewers. Higher values mean more viewers were detected at that time.
Gender Breakdown
The chart separates audience data by gender. This helps compare: Male viewers, Female viewers, Gender performance by content, Gender changes over time. Why It Matters: Gender data helps businesses understand which content attracts which audience. For example: If a playlist attracts mostly female viewers, the business may decide to show more content relevant to that audience. If another playlist attracts mostly male viewers, that content can be optimized separately.
Age Group Breakdown
The chart also shows age distribution. Common groups may include: <20, 20–29, 30–45, 45+. What It Helps You Understand: Age data helps identify: Which age group is most active, Which age group is growing, Which age group is declining, Which age groups respond to specific content.
Current vs Previous Period
Current Period: usually shown with a solid line or stronger color. Previous Period: usually shown with a dashed line or lighter color. Why This Comparison Matters: It helps users understand whether audience behavior is improving or declining. For example: More 30–45 viewers than before, Fewer <20 viewers than before, Higher female audience during specific hours, Lower engagement compared to the previous period. This makes it easier to evaluate whether content changes are working.
Hover Details
When hovering over the chart, the dashboard shows detailed audience information for a specific time point. Example: Current period: <20: 9%, 20–29: 24%, 30–45: 30%, 45+: 37%. Previous period: <20: 8%, 20–29: 25%, 30–45: 27%, 45+: 40%. Why It Matters: Hover details allow users to inspect exact audience distribution without opening a separate report.
Content Comparison
The chart can compare multiple selected content items. Examples: Male_playlist-2, Female_playlist-2, Male_playlist-5, Female_playlist-5. This helps understand how different content performs with different demographic groups. Why It Matters: Content comparison helps answer: Which playlist attracts more male viewers? Which playlist attracts more female viewers? Which content performs better with younger audiences? Which content performs better with older audiences?
How to Use This Dashboard
Example 1: Audience is Mostly 45+. Consider using: Clearer messaging, Larger text, More informational content, Slower visual transitions.
Example 2: Audience is Mostly 20–29. Consider using: More dynamic visuals, Shorter messages, Stronger calls to action, More promotional or interactive content.
Example 3: Female Audience is Higher. You can: Show more relevant campaigns, Adjust playlist strategy, Test female-focused promotions.
Example 4: Male Audience is Higher. You can: Compare which content attracts them, Create dedicated campaigns, Test different creative styles.
Best Practices
Review Gender and Age Together
Do not look only at gender or only at age. The most useful insight often comes from combining them. Example: Female + 20–29, Male + 30–45, Any gender + 45+.
Compare Current and Previous Periods
Always check whether your audience is changing. This helps measure: Content impact, Campaign performance, Location changes, Seasonal trends.
Use Content Filters
Select different playlists or media items to understand which content attracts which audience.
Use Screen Filters
Compare screens to see whether different locations attract different demographic groups.
Summary
The Gender Dashboard helps users understand the demographic structure of their audience. It shows: Total audience size, Top audience group, Growing and declining demographics, Gender distribution, Age distribution, Engagement by audience segment, Current vs previous period comparison, Content performance by demographic group. This dashboard is important because it helps businesses understand who is viewing their screens. With this information, they can improve: Content targeting, Campaign planning, Screen strategy, Audience engagement, Overall digital signage performance.
