Introduction
The Views Dwell-Time Dashboard helps you understand how long people spend looking at your screens and content. While audience size tells you how many people were present, Dwell-Time analytics show how much attention your content actually received.
This dashboard helps answer questions such as: How many people viewed my content? How long did viewers look at the screen? Are viewers spending enough time engaging with the content? Which audience groups stay longer? Is engagement improving or declining? How does viewing time compare with previous periods?
In simple terms: The Views Dwell-Time Dashboard measures audience attention and engagement quality, not just audience size.
Dashboard Controls
Before reviewing analytics, you can filter the report by date, screens, and content.
Date Range
Allows you to select the reporting period. Examples: Today, Last 7 Days, Last 30 Days, Custom Date Range. All metrics and charts automatically update based on the selected period.
Choose Screens
Allows you to analyze: A single screen, Multiple screens, A specific location, Your entire network. Use this filter to compare viewer engagement across different displays.
Choose Content
The right-side panel allows you to select which content should be included in the report. Available categories include: Playlists, AI Triggers, Media, Apps, Canvas. After making your selections, click Confirm Selection to update the dashboard.
1. People Reached
What It Shows
People Reached represents the total number of unique viewers detected during the selected period. Example: 4.4k People Reached: this means approximately 4,400 people were detected by the AI system.
Gender Breakdown
The dashboard also shows audience distribution by gender. Example: Male: 2.2k (49%), Female: 2.3k (51%). This helps users understand which audience segments were exposed to the content.
Why It Matters
People Reached answers: How many individuals had the opportunity to view my content? This metric measures audience exposure and overall reach.
2. Average View
What It Shows
Average View represents the average amount of time viewers spent looking at the screen. Example: 8.6 seconds Average View: this means viewers looked at the screen for an average of 8.6 seconds.
Gender-Specific View Time
The dashboard also breaks viewing time down by gender. Example: Avg. Male View: 9 seconds, Avg. Female View: 9 seconds. This helps identify whether specific audience groups spend more time viewing content.
Why It Matters
Average View Time helps determine whether content is actually capturing attention. Higher dwell times generally indicate: More engaging content, Better screen placement, Stronger audience interest, Improved message visibility.
3. Engagement Rate
What It Shows
Engagement Rate measures the percentage of viewers who remained engaged with the screen beyond the defined threshold. Example: 8% Engagement Rate.
Engagement Calculation
Example: 362 Engaged Users, 4,421 Total Visitors → Engagement Rate: 362 ÷ 4,421 × 100 = approximately 8%.
Engagement Threshold
In this example: Engaged users are viewers who looked at the screen for more than 5 seconds.
Why It Matters
This metric helps answer: How many people actually paid attention to the screen? A large audience does not always mean strong engagement. Engagement Rate helps measure content effectiveness.
Main Dwell-Time Trend Chart
The large chart visualizes how viewing time changes across audience segments. It compares: Male viewers, Female viewers, Current period, Previous period, Average viewing duration.
Horizontal Axis
The bottom axis represents age groups. Examples: Age 10, Age 20, Age 30, Age 40, Age 55. This allows users to understand how viewing behavior changes by age.
Vertical Axis
The left axis represents viewing duration. Examples: 3 seconds, 6 seconds, 9 seconds, 12 seconds, 14 seconds. Higher values indicate longer attention spans.
Male vs Female Dwell-Time Comparison
The chart compares average viewing time between male and female audiences. Example: Male viewers may average 11.2 seconds, Female viewers may average 11.6 seconds. This helps identify which demographic groups spend more time engaging with content.
Why It Matters
Understanding attention by gender helps improve content targeting. For example: If female viewers consistently spend longer viewing content, you may want to analyze which content elements are driving that engagement.
Current vs Previous Period
The dashboard compares: Current Period: displayed using solid lines. Previous Period: displayed using dashed lines.
Why It Matters
Comparing periods helps identify trends. Examples: Average viewing time increased, Engagement improved, Specific age groups became more engaged, Content performance improved after updates. This comparison helps measure the impact of content changes.
Hover Details
Hovering over the chart displays detailed information for a specific audience segment. Example: Current Male: 11.2 seconds, Previous Male: 10.9 seconds, Age: 33 years. Or: Current Female: 11.6 seconds, Previous Female: 12.1 seconds, Age: 16 years.
Why It Matters
Hover details provide precise engagement data for individual audience groups. This allows users to identify: Strong-performing demographics, Weak-performing demographics, Changes in attention behavior, Audience segments that respond best to content.
Understanding Dwell Time
What Is Dwell Time?
Dwell Time is the amount of time a person spends looking at the screen. The AI system continuously measures audience attention and calculates average viewing duration.
Why Dwell Time Is Important
Dwell Time is often a stronger indicator of content quality than audience size alone. Example: Scenario A: 5,000 viewers, Average view time: 2 seconds. Scenario B: 2,000 viewers, Average view time: 12 seconds. Although Scenario A has more viewers, Scenario B demonstrates significantly stronger engagement.
How to Use This Dashboard
Example 1: Short View Times. If average view time is low: Simplify messages, Use larger text, Improve visual hierarchy, Place key information earlier in the content.
Example 2: Strong Engagement. If average view time is increasing: Continue using similar content styles, Expand successful campaigns, Replicate high-performing layouts.
Example 3: Younger Audiences Stay Longer. If younger age groups show higher dwell times: Use dynamic visuals, Short-form content, Interactive messaging.
Example 4: Older Audiences Stay Longer. If older audiences have longer viewing times: Use detailed information, Increase text readability, Allow more time for message consumption.
Best Practices
Focus on Dwell Time, Not Just Reach
A large audience is valuable, but attention is what creates impact. Always review reach and dwell time together.
Monitor Engagement Rate
Engagement Rate helps validate whether viewers are truly interacting with content.
Compare Demographics
Review male and female audience behavior separately. Different audience groups often engage differently with content.
Track Trends Over Time
Compare current and previous periods regularly to identify: Improvements, Declines, Content effectiveness, Audience behavior changes.
Use Content Filters
Compare different playlists and content types to discover which content generates the longest viewing times.
Summary
The Views Dwell-Time Dashboard helps organizations understand not only how many people saw their content, but how much attention that content received. It provides insights into: Total audience reached, Average viewing duration, Engagement rate, Male and female viewing behavior, Age-based engagement patterns, Current vs previous period performance, Audience attention trends over time. This dashboard is essential for measuring content effectiveness, helping users optimize digital signage based on real viewer attention rather than audience size alone.
